Category: Business

SAP Entitlement Management – Benefits and Key Features

Why is SAP Entitlement Management important for a business? In this world of ever-changing technologies and rapidly growing businesses, it has become important to remain prepared to deal with any complexity that might occur in the way.

Being a business, you cannot be confined to just delivering the product or software to the customers and consider transaction to be completed. Rather, businesses today have entered a new era of selling where new experiences are being introduced to the market and the customers rapidly. Subscriptions, bundling and embedding software/services together along with the products are being provided by the businesses so that the customers get better and attractive deal.

Gone are the days when companies had their focus only on physical products. Today, businesses believe in offering ‘usage rights’, where they do not rely merely on initial sale, but the ongoing relationship with the customer and their satisfaction even after delivering the physical product to them. But, understanding and managing what the customer is entitled to is not an easy task as each of these products can have one or more entitlements that might require the tracking and potential adjustments throughout their life-cycles. And, here is when SAP Entitlement Management comes in picture!

What is SAP Entitlement Management?

SAP Entitlement Management is intended to abridge the entitlement management processes and operations in a way that the requirements of rapidly growing and increasingly complex businesses are streamlined and automated, to deliver better customer experience.

With SAP Entitlement management, you can create innovative and advanced business models and solution bundles to meet the requirements of the all the time more smarter customers. This includes entitlement modeling, managing workflows, integration, life-cycle management, reporting, and monitoring etc. Here’s how SAP Entitlement Management supports intellectual business scenarios:

  • Increases transparency into entitlements
  • Automates processing of a high volume of entitlements
  • Enhances Sales and Revenue
  • Accelerates Innovation
  • Increases Customer Satisfaction
  • Improves Customer Service

Key Features –

Entitlement Modeling – This feature can help businesses in freely defining their new entitlement models and assigning entitlement models to offerings. Not only this, but it also helps in maintaining custom sets of attributes like business categories, rights, distribution channels and geo-location etc.

Integration and Migration Support – Can be integrated with S/4 HANA on-premise order management and can also utilise migration support tools to start the implementation. SAP entitlement management provides you a special set of API services that can be integrated with other SAP or non-SAP systems.

Entitlement Lifecycle management – With the help of entitlement lifecycle management you can define the procedure of events effecting entitlements and maintain statuses on entitlements throughout the lifecycle and define custom alerts. Also, simplifies and provide support to up-sell, renewal, return, upgrade processes and operations.

Realtime Reporting and Analysis – Provides custom reports as per the requirement of the customers, products or entitlements and also helps customers with insights on current, past and nearing expiration entitlements with the help of user-friendly dashboard.

Sales, Support and Self-services – SAP entitlement management automates renewal processes by using co-termination logic and simulates entitlement at quotation level. It also helps in enabling self-service scenarios and custom views for sales support and customers with APIs

Helps with a Central Repository – Assists in enabling up-to-date visibility of entitlements and as defined in modelling and related product assignments. With the help entitlement management by SAP you help your business grow and adjust by utilizing highly scalable central repository provided.

Advantages of using SAP Entitlement Management

An intelligent way to increase sales and revenue

The intelligent entitlement management system allows businesses to grow by boosting sustainable and recurring revenue streams with the support of subscription-based business models.

Innovative and Better Deliveries –

When it comes to deliver better outcomes, SAP entitlement management could be the best choice. This can help teams in enabling teams with faster deployment of latest offers and related entitlements. Further, it can also assist with the tracking process of the performance to inform and repeat as per requirement.

Deliver the most value from entitlements –

Let your customers get most value from the entitlements and provide them transparency of their entitlements. Range of relevant self-services, alerts, and reminders are offered to the customers to maintain the transparency.

How to get Maximum Value and Revenue from SAP Entitlement Management?

As this is deployed in the cloud, it is available as software as a service (SaaS) on the basis of subscription and the number of users. Businesses need a solid entitlement management system because at times the back-office operations might become more complex. It maximise value and revenue by assuring that:

  • Your sales reps and channel partners have clear visions of the entitlements of their customers, so that you never miss any opportunity for renewal, cross or upsell.
  • Your sales teams can deploy proposed bundles faster, and at the same time can track and assess market performance with surety.
  • Your IT and license administrators are equipped with the important tools to deploy, manage and report on any type of entitlement.
  • Your customer service executives are well aware of exactly what the customer is entitled to and provides them the tools so that they can properly assist the customer and engage in any upsell or cross opportunity.
  • Your customers are provided complete transparency into their entitlements, they will also receive entitlement related alerts and reminders, and are restricted from unauthorised usage, that might result in revenue leakage and other such unethical outcomes.

Be it Service, support, or Security and Compliance, SAP entitlement management does it all! If you are looking for an effective and quicker way to transform your business, manage entitlements and deliver best to your customers, look no further and get complete information about this here –

Acuiti Labs at Mobile World Congress (MWC) – Experiences and Insights

Acuiti Labs recently participated in the Mobile World Congress (MWC) which took place from Monday 25th to Thursday 28th February, in the events center La Fira, Barcelona, Spain.This event brought leading-edge technologies from more than 2,400 leading companies from all around the globe together, all which displayed innovative solutions for a wide range of audiences from tech, automotive, manufacturing, publishing and marketing backgrounds.The most talked about tech during this event was Artifical Intelligence (AI) and 5G.

Acuiti Labs’ Products at MWC

Our technical team presented two unique products of our own which received an overwhelming response from the crowd at MWC 2019:
  • Acuiti Video Player
  • Captare

What are these products, and how do they work?

1) Acuiti Video Player

First of its kind, an Artificial Intelligence enabled video player. This product is a unique player which can be embedded onto the front end or back-end as per the use case. It operates on speech-based search, which finds video Neural Networks based on speech recognition, object and people recognition, making it one of the most forward-thinking innovations in the fiend of (AI). Features which distinguish the Acuiti Video Player from any other video player in the market:
  • High quality of speech-based search and finding the video using Neural Networks based speech recognition.
  • You can directly pick up from any point in the video by simply using certain words or phrases which match objects or people.
  • This video player comes with play backwards and fast-backwards functions.

2) Captare Security

Captare is a security device which comes with a built-in video image capability.It takes images upon being triggered by some movement.The clicked imagery is then sent to cloud, where Artificial Intelligence runs preselected algorithms to determine the reason behind why the camera was triggered.Based on the conclusion, an alarm is immediately sent to a mobile device along with the clicked image.Yes, this security device will notify you about any suspicious movement directly on your mobile, and help you take any precautionary measures necessary. Captare devices can be easily be set up using a mobile application, but for more sophisticated corporate systems, there will be a full pc interface for configuration and reporting.

Our favourite products at the event

The Huawei Mate X is certainly the most interesting device from amongst the all we’ve seen, and undoubtedly, the competition was fierce. Foldable phones might be viewed as futuristic for now, but by the end of this year, we might see these devices in the hands of ordinary people. Apart from Huawei Mate X, have a look at some other exciting products at the show:
  • Microsoft HoloLens 2
  • LG DualScreen
  • Nokia 9 PureView
  • Sony Xperia 1
  • Xiaomi Mi 9
  • Huawei Matebook X Pro
  • Energizer Power Max P18K Pop

MWC 2019 Highlights

The MWC 2019 was one of the largest mobile phone shows, packed with huge announcements from major companies operating within the smartphone space. Acuiti Labs witnessed some amazing innovations based on latest technologies such as new form factors (especially foldable designs), new chipsets, latest battery solutions and 5G.
Contact our technical team to know more about our tailor-made solutions and applications.

What is SAP BRIM’/ ‘SAP Hybris Billing’? and Business Transformation using BRIM

What is SAP BRIM?

To understand the importance of SAP BRIM, It is very important to have an idea about what SAP BRIM is and how it is helping businesses in transforming their billing procedure. Well, it is a high-volume usage-based solution that simplifies complex billing and invoicing processes. Industries like energy, telecom, utilities, etc. are already utilizing SAP billing services to ease their billing process. But, its usage is rapidly increasing in other similar areas too.

What is SAP BRIM? Let’s talk about a few real-life examples to understand this better.
SAP Billing and Revenue Innovation Management (SAP BRIM) is a software solution that helps businesses manage their billing, revenue management, and customer relationship processes. It is part of the SAP Customer Experience portfolio of products and is designed to support businesses in their efforts to improve customer satisfaction and loyalty.

SAP BRIM offers a range of capabilities including real-time rating and pricing, invoicing, revenue recognition, and customer self-service. It also provides customer insights and analytics to help businesses understand their customers’ needs and preferences. Additionally, SAP BRIM integrates with other systems and processes, such as CRM and ERP, to provide a complete view of the customer journey.

1. We all use credit cards, and we know that credit cards come with a predefined credit limit. Have you ever thought about what helps them know that you have exceeded the credit limit? Well, the answer is the SAP BRIM Solution.
2. Similar is the case when your operators know that you’ve already consumed the 1 GB data from your broadband quota. SAP based BRIM solution helps the company with the entire process and simplify the billing operations. Billing and Revenue Innovation Management or BRIM is basically an end-to-end cross-industry solution that is a combination of SAP Sales Order and Management, SAP Convergent Charging, SAP Convergent Invoicing, and SAP Customer Financial Management.

Transform your business with SAP BRIM

BRIM, with further innovations, has been transformed and given a new name as ‘Hybris Billing’. SAP  BRIM can speed up the billing process and also increase the transparency across the complete revenue management process. The process also includes customer engagement and revenue recognition. SAP BRIM is an innovation that gives businesses the power to coordinate and work in a more profitable way with their partners/customers. It eases the entire process of selling and re-selling products and services. This also helps in sharing revenue in the most appropriate way. SAP Billing allows you to simulate the latest pricing models and thus help you to create targeted offers both for products and services. SAP BRIM also has the advantage of having proper control over distribution and fulfillment across the complete billing cycle. This means focusing on customer retention and innovation is more simplified now.

The Transformation of SAP BRIM / SAP Hybris Billing

SAP focuses on giving its BRIM customer, an incorporated customer experience under the SAP C4C/CEC umbrella. CEC here means Customer engagement and commerce, and the products that come under this umbrella include Hybris Commerce Suite/Hybris Marketing & C4C. SAP Hybris Billing aims at using ADT (Audience discovery and targeting) that is provided by Hybris Marketing SAP is intended to provide an easy yet much more efficient user interface to existing/new BRIM Customers. It is also focusing on bringing BRIM to be on the HANA platform.

Some potential benefits of transforming to these solutions include:

benefits of transforming to SAP BRIM Improved efficiency: By automating billing and revenue management processes, SAP BRIM/SAP Hybris Billing can help businesses reduce errors and save time.
Enhanced customer experience: These solutions can help businesses better understand their customers and offer personalized experiences, leading to increased customer satisfaction.
Increased revenue: By streamlining billing and revenue management processes, businesses can potentially increase their revenue by reducing costs and improving their ability to upsell and cross-sell products and services.
Better decision-making: BRIM provide real-time insights and analytics, helping businesses make informed decisions about their billing and revenue management strategies.
Increased agility: SAP BRIM can help businesses quickly respond to changes in the market or customer demand, enabling them to be more agile and competitive.

What are the Advantages of using BRIM Solution to simplify your billing procedure?

Here are a few practical use cases to make the concept of billing automation using BRIM clear:

Practical Use Case 1 –

Get Unified Customer Experience with BRIM

When a customer goes to a phone store to buy a phone and data plan and due to some reason, the purchase couldn’t be completed at the store. Now, the customer goes home, opens the website of the store (on which the user was already registered, as the account was created when the customer was in the store), logs in, finds the order that was left incomplete in the store, and finishes the order placement with the same offers. SAP Hybris Billing / SAP BRIM has made this possible.

Practical Use Case 2 –

Find, Reach, and Target Right Audience with SAP BRIM

A customer purchases a high-end smartphone online with his account. A few days later, when the customer logs in to his account on the internet, he/she sees an advertisement offering some discount, on the compatible accessory of the recent high-end phone that he/she purchased from the same account.

Practical Use Case 3 –

Usage-based billing Improved efficiency

A telecommunications company wants to automate the billing process for its customers. Using BRIM, the company can set up rules that automatically generate invoices for customers based on their usage of the company’s services. The rules can also be set up to automatically apply any discounts or promotions that a customer may be eligible for.

Practical Use Case 4 –

Increased revenue – Reduce the risk of errors or oversights

A healthcare provider wants to automate the billing process for its patients. Using BRIM, the provider can set up rules that automatically generate invoices for patients based on the services they received. The rules can also be set up to automatically apply any insurance coverage or discounts that a patient may be eligible for. This can help to streamline the billing process and reduce the risk of errors or oversights. SAP BRIM is an advanced billing solution that eases and automates the entire billing and ordering processes from the cloud. It does that by combining various billing streams to produce a bill of a single invoice. Acuiti Labs is a leading SAP BRIM consulting firm that specializes in helping businesses with their digital/sales transformation. We offer a range of SAP services and solutions designed to help businesses improve their operations and become more efficient. By implementing BRIM, Acuiti Labs can help businesses to automate their billing and invoicing processes, which can save time and reduce the risk of errors or oversights. This can help businesses to become more efficient and reduce the need for manual intervention, freeing up time and resources for other tasks. Click here to learn more and get started today –  

Transformation of SAP BRIM to SAP Hybris Billing

In today’s competitive world, customers demand products/solutions which are readily available and can be tailored to their specific business needs. Fast-growing industries like retail, telecommunication, logistics, utility, media, hospitality, manufacturing, and digital media need business systems that support their multi-fold growth and eliminate challenges like:

  • Managing a growing customer base consisting of high volumes of transactions
  • Handling diverse credit rating classes to minimize outstanding debt
  • Ability to handle multiple payments with business process workflows
  • Comply with complex national and international regulations

This is where SAP BRIM (Billing and Revenue Innovation Management) solution comes into the picture to manage the entire consume-to-cash business processes which include rating and charging of services (Convergent Charging) to creating invoices of services delivered (Convergent Invoicing) and handling payment collections (Customer Financials Management). In a recent event, SAP announced the transformation of its popular SAP BRIM (Billing and Revenue Innovation Management) to SAP Hybris Billing to elevate the traditional solution suite. SAP Hybris Billing brings in agility, more speed, flexibility with below features: A unified customer experience under the SAP C4C/CEC umbrella. CEC stands for Customer engagement and commerce and the products under this umbrella are Hybris Commerce Suite/Hybris Marketing & C4C Leveraging ADT (Audience discovery and targeting) provided by Hybris Marketing for BRIM customers.

SAP BRIM is a cloud-based billing solution that is designed to support the needs of businesses operating in the digital economy. It provides a flexible, scalable, and agile platform for managing customer relationships, billing, and revenue across various channels and lines of business. 

The transformation from SAP BRIM to SAP Hybris Billing involves migrating from a traditional on-premises billing system to a cloud-based billing platform. This process typically involves moving customer data, billing processes, and revenue management systems to the cloud, as well as implementing new features and capabilities provided by SAP Hybris Billing. The transformation can help businesses streamline their billing and revenue management processes, improve customer experiences, and reduce IT complexity and costs. 

SAP Hybris Billing, commonly known as SAP BRIM, integrates with the following products: 

  1. SAP CRM
  2. SAP C4C – Cloud for Customer
  3. SAP Hybris Marketing
  4. SAP Hybris Commerce
  5. SAP Convergent Charging
  6. SAP ERP (FICA) – Convergent Invoicing

Below is our customer success story where we successfully helped to implement Hybris for our retail end client serving more than 1 million customers.

Business Need:

  • Enhance customer/user experience
  • Improve speed to market
  • Improve cash flow
  • Improve operational efficiency

Technical Challenges:

  • The customer was already using ECC, and required an upgrade
  • Integrating both SQL Server & Oracle
  • Business process & data anomalies
  • Data normalization & reporting from multiple systems


SAP BRIM or SAP Billing is a suite of software solutions that enable businesses to manage their customer relationships, commerce, and marketing across various channels and lines of business. It provides a single platform for managing customer data, interactions, and transactions, as well as managing the entire customer journey from acquisition to loyalty. 

SAP Hybris Difference:

Acuiti Labs has been delivering business technology solutions & digital transformation since 2015. We solve business challenges using technology, build tech platforms and enable market-winning digital strategies with a clear focus on value realisation and monetisation. The development and execution of strategies are delivered by a group of experts, who are experienced at big four and other consulting firms, using a combination of Open Source technologies, SAP solutions and other enterprise applications. 

Key Benefits of using SAP BRIM to resolve Billing Challenges:

Key benefits of BRIM

Scalability: SAP BRIM is designed to support the needs of businesses of all sizes and industries, and can be easily scaled to meet the needs of growing businesses. 

Flexibility: SAP BRIM is a highly flexible platform that can be customized to meet the specific needs of different businesses and industries. 

Omnichannel capabilities: SAP BRIM enables businesses to manage their customer interactions and transactions across multiple channels, including online, mobile, social media, and in-store. 

Integration with other SAP solutions: SAP BRIM can be easily integrated with other SAP solutions, such as SAP S/4HANA, SAP Ariba, and SAP SuccessFactors, to provide a complete end-to-end solution for managing customer relationships and commerce. 

Innovation: SAP BRIM is constantly evolving and introducing new capabilities to help businesses stay ahead of the curve in the fast-paced digital economy. 

Why Choose Acuiti Labs as your Order-to-cash Transformation Partner?

As an OTC transformation partner, Acuiti Labs offers a range of benefits to help your organization achieve its goals and drive success. 

Expertise: We have a team of highly skilled and experienced SAP professionals who have a deep understanding of business processes and technologies. This expertise allows us to offer customized SAP solutions that are tailored to meet the specific needs of your organization. 

Innovative solutions: Acuiti Labs is known for its innovative approach to problem-solving. We use the latest technologies and methodologies to develop SAP solutions that are both effective and efficient. 

Cost-effective: We offer competitive pricing and flexible engagement models to ensure that our services are affordable for businesses of all sizes. 

Scalability: We have the capability to scale our services as your organization grows, providing you with the support you need to reach your full potential. 

Comprehensive support: We provide ongoing support throughout the duration of your partnership, ensuring that your organization has the resources and guidance it needs to succeed. 

Contact us to learn more about how we can help with customised SAP Solutions! 


Most Awaited BRIM Event 2022

Acuiti Labs is the PLATINUM SPONSOR for the BRIM International Conference, happening in Chicago

26 - 27 October 2022


We’re looking forward to meeting you.


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