Category: Business

Modernizing Airport Billing: How SAP BRIM Helps Unlock Revenue Potential

Global airports are losing up to 10% of their non-aero revenue to billing inefficiencies and many don’t even know it. This is the wake-up call facing airport CFOs and COOs today.

Airports have evolved into commercial hubs, customer experience engines, and increasingly, digital ecosystems. With over 40% of global airport revenues now coming from non-aeronautical sources such as parking, retail, premium lounges, and advertising (ACI World), the shift from traditional aero-based income to diversified, usage-driven revenue streams is well underway.

But with diversification comes complexity.

In our recent conversations at SAP Sapphire and the Airports Innovation Summit in Brussels, airport leaders echoed a shared concern: fragmented revenue systems, lack of billing transparency, and missed opportunities for new monetization models are holding them back.

This blog explores the emerging challenges airports face in revenue capture and management – and introduces SAP BRIM as a transformative solution already making waves in other industries, now poised to redefine how airports think about billing, transparency, and value recovery. How SAP BRIM, when implemented by a partner with deep industry understanding like Acuiti Labs, offers a future-proof path forward.

The Top Challenges Facing Airport Revenue & Billing Operations

Challenges of Airport Billing
  1. Revenue Leakage Across Channels
    Research indicates that poor billing integration and fragmented data can result in 5-10% revenue leakage annually (IATA). In the context of airports, this includes lost income from concessions, under-reported usage, or delayed billing cycles.
  2. Inflexible Billing for Emerging Services
    As airports introduce subscription-based offerings (e.g., parking passes, premium service bundles), legacy billing systems are unequipped to manage recurring pricing, proration, and entitlements.
  3. Lack of Real-Time Visibility and Recognition
    With global compliance standards like ASC 606 and IFRS 15, revenue recognition is no longer optional – it must be accurate, auditable, and real-time. Manual spreadsheets and siloed data cannot support this.
  4. Poor Customer Experience Due to Billing Gaps
    A mismatch between services used and charges billed creates trust issues and friction, especially in VIP passenger journeys and frequent flyer services.

SAP BRIM: Designed for Complexity, Built for Airports

SAP Billing and Revenue Innovation Management (BRIM) isn’t just another billing platform – it’s the architecture behind real-time revenue recognition, subscription enablement, and usage-based monetization. The very capabilities airports need to stay profitable and future ready.

Already trusted by telecoms, utilities, and transport operators and now gaining traction in the aviation sector – SAP BRIM is increasingly being adopted by airports to manage usage-based and subscription revenue. It offers:

  • Usage mediation and rating
  • Real-time invoicing and dynamic pricing
  • Centralized contract and entitlement management
  • Integrated compliance and financial reconciliation

It’s the backbone technology for any airport looking to modernize its Quote-to-Cash (Q2C) lifecycle.

Acuiti Labs: Bringing the SAP BRIM Advantage to Airports

At Acuiti Labs, we’ve consistently delivered SAP BRIM implementations with a 100% success rate. But what truly sets us apart in the airport sector is our:
  • AcuitiAirport Accelerator: A pre-configured extension of SAP BRIM, designed specifically for airports. It includes plug-and-play modules for aero/non-aero billing, usage capture, subscription logic, and leakage monitoring.
  • Airport Industry Experience & Insights: From implementing SAP BRIM at leading international airports to engaging in dialogue at the Airports Innovation Summit in Brussels and SAP Sapphire recently, our exposure to the industry’s inner workings runs deep. We’ve heard firsthand from airport executives across finance, commercial, and digital teams—and we’ve also delivered tailored solutions addressing the very challenges they raised: inconsistent billing flows, lack of usage traceability, and untapped pricing flexibility.
  • Cross-Industry Learnings: Our work in ports, rail, and public infrastructure brings valuable perspective on high-volume, multi-entity billing—which airports are increasingly mirroring.

The Business Impact We Deliver

Challenge

Acuiti + SAP BRIM Solution

Result

Billing leakage

Usage-based billing and audit trails

15-25% improvement in billing accuracy

Static pricing

Real-time rate adjustments

3-7% uplift in non-aero revenue

Subscription complexity

Modular BRIM implementation

New recurring revenue streams

Recognition and compliance gaps

Automated revenue recognition (ASC 606)

Improved audit readiness, fewer errors

CX breakdowns

Transparent invoicing and bundling

Greater trust and passenger satisfaction

Closing Thoughts: Turning a Revenue Challenge into a Strategic Advantage

The business of airports is changing—and the systems that support them must evolve too. As leaders explore new revenue models and digital-first services, billing infrastructure can no longer be the bottleneck.

SAP BRIM, tailored through Acuiti Labs’ industry-aligned approach, provides a proven and scalable foundation for airports to:

  • Capture every dollar of value
  • Recognize revenue with confidence
  • Serve passengers with seamless experiences

Let’s Talk
Explore how our BRIM accelerator can help modernize your airport’s revenue model. Connect with us for a strategic workshop or insights from our latest airport engagements.

Why Quote-to-Cash Is the New Frontline of Customer Experience

In today’s experience-first economy, the battleground for customer loyalty isn’t just your product or app — it’s your revenue process. From the moment a customer requests a quote to the instant they pay an invoice; every step is a chance to impress or disappoint.

Modern buyers demand speed, personalization, and transparency — and they expect it from every touchpoint. That’s why Quote-to-Cash (Q2C) has emerged as one of the most critical drivers of customer satisfaction and brand perception. It’s no longer a back-office function. It’s the new front line of customer experience.

Quote-to-Cash: More than just a process

Quote-to-Cash isn’t just a series of steps—it’s the pulse of your customer relationship and the foundation of every revenue moment. It starts when a customer first expresses interest and flows through configuring the right solution, pricing it fairly, generating a quote, gaining approval, fulfilling the promise, billing accurately, and finally collecting payment.

In essence, Q2C is the commercial heartbeat of your business—connecting sales, finance, and service into one cohesive customer experience. And in today’s experience-driven world, how smoothly this process runs can make or break customer loyalty.

Why Q2C now defines the customer experience

Q2C defines customer experience

1. Speed and accuracy matter more than ever

Modern customers expect fast, error-free interactions. Delays in quoting or billing errors are not just operational hiccups; they are CX failures. A seamless Q2C process ensures:

  • Faster quote turnaround
  • Accurate, transparent pricing
  • Real-time updates and visibility

2. Personalization starts with the quote

Personalized experiences are key to retention. Q2C platforms like SAP BRIM and Acuiti Labs’ Q2C Customer Portal allow dynamic configurations based on user preferences, contract history, and usage behavior – delivering not just quotes, but personalized offers.

3. Billing simplicity builds trust

Clear, consistent billing builds long-term trust. Confusing invoices or subscription errors lead to frustration and churn. With an optimized Q2C process, businesses can:

  • Offer flexible subscription models
  • Bundle services clearly
  • Enable self-service billing management

4. Revenue leakage is a CX killer

Every error in the Q2C chain – from pricing mismatches to incorrect discounts – can result in lost revenue and lost trust. CFOs and CXOs must now view revenue leakage as a customer experience issue, not just a finance concern.

The Strategic role of technology

At Acuiti Labs, we don’t just implement Q2C solutions—we reimagine how your revenue journey should feel to your customers. As a global specialist in SAP BRIM and end-to-end Q2C transformation, we’ve helped enterprises across industries deliver consistent, intelligent, and intuitive experiences across the entire revenue lifecycle.

Our tailored solutions are designed to:

  • Simplify even the most complex subscription billing ecosystems
  • Accelerate time-to-value with prebuilt sector accelerators in industries like Media, Postal, Transport, and Financial Services
  • Deliver connected, customer-centric touchpoints from quote generation to final payment
  • Prevent revenue leakage with built-in compliance and accuracy frameworks

What truly sets Acuiti Labs apart is our ability to align customer experience goals with financial and operational outcomes. We help CFOs gain visibility and predictability, while enabling Sales and CX leaders to create frictionless buying journeys.

Whether you’re a media company launching dynamic bundles, a logistics firm managing usage billing, or a financial services provider scaling recurring revenue – Acuiti Labs ensures your Q2C engine becomes a source of differentiation, not disruption.

Ready to transform your Q2C experience?

In a world where customer expectations evolve by the minute, your revenue journey can no longer be an afterthought. It must be seamless, intelligent, and deeply customer-centric. That’s the promise of Quote-to-Cash done right — and that’s exactly what Acuiti Labs delivers.

Let’s turn your revenue operations into a strategic advantage — one that not only powers growth, but also inspires loyalty, trust, and long-term value.

Contact Acuiti Labs today and take the first step toward creating unforgettable customer experiences — from the very first quote to the final payment.

Telco Monetization Reinvented: How Q2C and SAP BRIM Unlock Scalable Growth

Telecom operators today face a pivotal moment: traditional revenue streams are under pressure, while digital service demand is surging. What separates industry leaders from the rest is no longer just what they offer — but how effectively they monetize it.

Modern telecom growth requires more than just products. It demands real-time billing agility, seamless integration across the Quote-to-Cash (Q2C) lifecycle, and a revenue infrastructure built for digital scale.

Legacy systems can’t keep up with this new reality. That’s why forward-thinking telcos are embracing intelligent Q2C transformation powered by SAP BRIM — and that’s where Acuiti Labs leads the way.

As a trusted SAP BRIM specialist, Acuiti Labs helps telecom innovators replace legacy complexity with future-ready monetization models. Our Q2C frameworks and industry accelerators enable telecom enterprises to transform revenue operations into a true growth engine — one that’s faster, smarter, and built around the customer.

The Monetization Challenge in Telecom

Telcos are under pressure to:

  • Launch and scale new services rapidly
  • Support usage-based and subscription billing models
  • Deliver real-time visibility to customers and internal teams
  • Ensure compliance with local and global regulations

Yet, most continue to operate on fragmented systems, causing delays, revenue leakage, billing disputes, and poor customer experiences.

A robust, end-to-end Q2C process bridges these gaps—connecting product configuration, pricing, quoting, order management, billing, and revenue recognition into a unified, agile infrastructure.

Brightspeed’s Q2C Transformation: A Telco Success Story

One of the most powerful examples of Q2C transformation in telecom comes from our ongoing engagement with Brightspeed. Over the last two years, Acuiti Labs has played a key role in helping Brightspeed exit legacy systems and modernize its Order-to-Cash and Customer Financial Services with SAP BRIM, RAR, and Acuiti’s Q2C Portal.

Key Highlights:

  • Migrated 10 new states, bringing the total to 12 transitioned from legacy systems
  • Migrated 600,000+ billing accounts, including open AR, disputes, collections, credit profiles
  • Achieved 99%+ accuracy in data processing through SAP RAR
  • Delivered 45+ business capabilities, including PayPal integration, Suspend/Restore, Late Fees, and historical refunds
  • Processed 140,000+ payments totaling over $15.5M post cut-over
  • Completed Brightspeed’s first-ever disputes migration
  • Validated scalable integrations with CPQ, Certify Tax, CSG, Vertex, and credit agencies

This success reflects not only the strength of our SAP BRIM expertise but also the power of strategic Q2C architecture in enabling telcos to scale with confidence.

What Sets Acuiti Labs Apart in Telco Q2C

Q2C transformation telecom

At Acuiti Labs, we don’t just implement technology — we deliver outcomes that matter to telecom businesses. Our deep engagement with telco clients has shaped a uniquely practical and high-performance approach to Q2C transformation:

  • Industry-Embedded Expertise: We understand the intricacies of telecom product hierarchies, bundling, regulatory demands, and regional variations in billing.
  • Pre-Built Accelerators & Migration Frameworks: We bring ready-to-deploy toolkits that reduce time-to-market and de-risk legacy transitions.
  • Acuiti labs’ Q2C Customer Portal: Built to enhance SAP BRIM, this self-service portal adds real-time visibility, enhances customer experience, automates workflows, and adds a superior UI layer to support both business and IT teams.

Integrated Ecosystem Enablement: From CPQ and tax engines to credit checks and collections, we ensure your Q2C landscape works as a seamless whole.

Through our tailored solutions, we empower telecom providers to:

  • Eliminate fragmentation and unify revenue processes across silos
  • Accelerate time-to-cash by automating billing and collections
  • Enhance customer experience with clear, transparent billing journeys
  • Launch new offerings faster without rebuilding backend architecture

Every engagement is built on partnership, precision, and performance — with measurable results in speed, accuracy, and operational efficiency.

Looking Ahead: Scalable, Sustainable Growth

Brightspeed’s journey continues with key upcoming milestones, including:

  • Tranche 1 Conversion 3
  • CABS T2 rollout
  • MBS Exit in Q3

Each step brings them closer to a truly agile and intelligent monetization framework—paving the way for innovation, customer retention, and long-term value.

Ready to Reimagine Monetization?

The future of telco success will be written by those who modernize boldly. Whether you’re launching new offerings or re-architecting legacy platforms, monetization agility is the new competitive edge.

At Acuiti Labs, we partner with telecom leaders to unlock operational efficiency, improve billing accuracy, and accelerate time-to-revenue — all through the power of SAP BRIM and an integrated Q2C strategy.

Let’s build your next chapter of growth — faster, smarter, and future-ready.

📞 Talk to our telecom Q2C specialists to explore a future-ready approach to billing transformation.

Reimagining Revenue in 2025: Subscription Monetization Trends That Matter

With the first quarter of 2025 already behind us, it’s clear the subscription economy is accelerating into a more complex, competitive, and high-stakes environment. Enterprises are no longer just offering recurring services — they’re engineering agile, data-informed monetization strategies that deliver measurable customer and business value.

Welcome to the new era of revenue innovation, where personalization, real-time billing, global scalability, and customer experience (CX) converge — all underpinned by a future-ready Quote-to-Cash (Q2C) infrastructure.

At Acuiti Labs, an SAP-certified implementation specialist, we help enterprises transform and modernize their billing and revenue management processes. Through tailored SAP BRIM and end-to-end Q2C solutions, we empower organizations to unlock scalable monetization models and deliver seamless customer experiences. Here’s what will define success in 2025:

Subscription monetization models

1. Unlocking Growth with Customer-Centric Pricing Models

Generic pricing models are becoming obsolete. Businesses that lead in 2025 will:

  • Tailor pricing dynamically based on usage, behavior, or geography
  • Offer modular, build-your-own bundles
  • Implement loyalty-driven tiering and offers

Acuiti Labs’ SAP BRIM consulting enables flexible configuration and scalable personalization using SAP BRIM, helping businesses meet customer expectations with precision.

2. Real-Time Revenue: Accuracy as a Competitive Advantage

The lag between usage and billing is shrinking. Successful organizations are shifting to:

  • Real-time data ingestion and usage tracking
  • On-demand invoicing and billing reconciliation
  • Automated compliance and reporting for revenue recognition

We deliver systems that handle real-time billing at enterprise scale — reducing errors, revenue leakage, and customer dissatisfaction.

3. Q2C as a CX Strategy

Every billing interaction is a brand moment. A streamlined Q2C process can:

  • Reduce sales cycle friction
  • Increase transparency across pricing and renewals
  • Improve customer retention through predictable engagement

Our end-to-end approach connects customer experience teams with finance and operations — closing the gap between selling and servicing.

4. Monetizing Globally, Managing Locally

Cross-border subscriptions are on the rise — but so are regional compliance challenges. Enterprises need:

  • Multi-currency, multi-entity billing capabilities
  • Country-specific tax compliance frameworks
  • Agile deployment models that scale without sacrificing governance

Our SAP BRIM solutions are built to adapt — empowering businesses to expand globally without complexity.

5. The Rise of Everything-as-a-Service (XaaS)

Industries are transforming traditional products into recurring services. This includes:

  • Mobility and transport shifting to pay-per-use models
  • Media and content brands bundling digital services
  • Financial services introducing micro-subscription and fee-based engagement

We help organizations re-platform around subscription-first thinking — launching new revenue models faster and with lower risk.

Building the Backbone of Recurring Revenue

In the Subscription Economy 2.0, success will no longer be determined by who launches the most subscription plans — it will be defined by who monetizes them most effectively. Subscription-based growth demands more than innovation on the surface. It requires operational precision, financial clarity, and customer-centric agility deep within the enterprise.

Today’s competitive edge lies in how businesses orchestrate their entire revenue journey. That means synchronizing every function — from product configuration to pricing, contracting, fulfillment, billing, and revenue recognition — into one intelligent, future-ready infrastructure.

The real transformation begins when your Quote-to-Cash processes become more than just transactional. They become experiential, strategic, and scalable — unlocking new revenue streams, elevating customer trust, and enabling faster go-to-market capabilities.

Modern enterprises must replace fragmented legacy systems with connected, adaptive, and compliance-ready Q2C architectures that support real-time decision-making and global monetization at scale.

Your Catalyst for Scalable Monetization

Acuiti Labs is not just a service provider — we are a transformation enabler. With deep expertise in SAP BRIM and a laser focus on monetization and Q2C excellence, we empower global enterprises to convert complexity into clarity and innovation into recurring revenue.

Our approach blends:

  • Industry-aligned accelerators for faster time-to-value
  • Proven implementation frameworks built around scalability, security, and compliance
  • Global reach with localized execution, ensuring every deployment is business-ready from day one

We work alongside finance, IT, operations, and customer experience teams to deliver measurable results — from cost optimization and improved billing accuracy to faster cash flow and increased customer retention.

If you’re ready to reimagine your monetization strategy, elevate your Q2C infrastructure, and build a competitive edge that lasts — we’re ready to lead that journey with you.

Talk to Acuiti Labs — and let’s shape the future of subscription monetization, together.

Contact us today!

How Subscription Models are Shaping the Future of Quote-to-Cash

Subscription-based business models have gained immense traction across industries, transforming the way companies generate revenue. From Software-as-a-Service (SaaS) platforms and media streaming services to traditional product-based companies shifting towards subscription-based offerings, this evolution is driving a need for more dynamic and efficient billing and revenue management systems.

At the core of this shift is the Quote-to-Cash (Q2C) process, which manages everything from customer quotations to revenue collection. Businesses adopting subscription models require streamlined Q2C processes to handle complex pricing, recurring billing, renewals, and revenue recognition. In this blog, we will explore how subscription models impact Q2C, how businesses can adapt, and how SAP BRIM (Billing and Revenue Innovation Management) plays a pivotal role in managing recurring revenue models.

Why Are Subscription Models Becoming Popular?

subscription models

Subscription models are gaining popularity due to their ability to create predictable revenue streams and strengthen customer relationships. Here’s why businesses are making the shift:

Predictable Revenue Streams – Recurring billing provides businesses with steady cash flow and improves revenue forecasting.

Customer Retention & Loyalty – Subscriptions enhance customer lifetime value through renewals, upselling, and cross-selling opportunities.

Flexible Payment Options – Customers prefer flexible pricing plans that allow access to services without large upfront costs.

Data-Driven Business Insights – Subscription models generate valuable customer data, enabling businesses to personalize offerings and optimize pricing strategies.

This model benefits both businesses and consumers, making it a preferred choice across industries such as telecom, SaaS, media, utilities, and transportation.

How Subscription Models Impact the Q2C Process

Transitioning to a subscription model affects multiple elements of Q2C, requiring businesses to rethink traditional revenue management strategies. Here’s how:

  1. Dynamic Quoting & Contracting – Subscription models introduce complexities like tiered pricing, custom bundles, and consumption-based billing. A robust Configure, Price, Quote (CPQ) system is essential for accurate pricing.
  2. Automated Recurring Billing & Payments – Businesses need a flexible billing system to handle monthly, quarterly, or annual payments. Automation reduces manual efforts and improves collection efficiency.
  3. Renewals & Retention Strategies – Subscription businesses rely on seamless renewals. Automating renewal workflows with personalized offers helps reduce churn.
  4. Real-Time Revenue Recognition – Managing recurring revenue requires real-time tracking and compliance with financial reporting standards.

By adapting the Q2C process to support subscriptions, companies can ensure seamless transactions while delivering superior customer experience.

Why Businesses Need SAP BRIM for Subscription-Based Q2C

To navigate the complexities of subscription-based revenue, businesses require a robust, scalable, and automated billing solution. SAP BRIM is designed to handle end-to-end subscription management, from customer onboarding to revenue collection.

Key Benefits of SAP BRIM in Subscription-Based Q2C:

Benefits of SAP BRIM in Subscription-Based Q2C

Automated Billing & Revenue Recognition – Eliminates manual errors and ensures compliance with financial standards.

Flexible Pricing & Bundling – Supports dynamic pricing models, consumption-based billing, and multi-tier subscriptions.

Seamless Integration with CRM & ERP – Integrates with SAP S/4HANA, SAP Subscription Billing, and SAP Entitlement Management, ensuring smooth data flow.

Customer Self-Service & Transparency – Enables customers to manage subscriptions, payments, and disputes through self-service portals.

Improved Cash Flow Management – Enhances revenue predictability and boosts investor confidence.

SAP BRIM is a future-proof solution, allowing businesses to scale subscription models efficiently while improving revenue management.

Overcoming Challenges in Subscription-Based Q2C

While subscription models offer several advantages, businesses may face key challenges in execution:

  1. Managing Customer Churn – Implementing proactive retention strategies and personalized engagement helps reduce churn.
  2. Handling Complex Billing Scenarios – Businesses need a comprehensive billing system that supports tiered pricing, multi-currency transactions, and diverse contract structures.
  3. Real-Time Analytics for Decision-Making – Leveraging AI-driven analytics helps forecast demand, optimize pricing, and improve customer satisfaction.

With SAP BRIM, businesses can address these challenges by leveraging automation, analytics, and seamless integration with enterprise systems.

The rise of subscription models is transforming how businesses quote, bill, and collect payments. To remain competitive, companies must shift towards scalable, automated, and flexible Q2C processes that support recurring revenue streams.

SAP BRIM empowers businesses to manage the entire subscription lifecycle efficiently, from dynamic pricing and automated invoicing to revenue recognition and churn reduction. By adopting SAP BRIM, businesses can enhance operational efficiency, improve financial predictability, and deliver superior customer experiences.

Are you ready to transition to a subscription-based Q2C model? Acuiti Labs specializes in SAP BRIM implementations to help businesses transform revenue management. Contact us today to explore how we can optimize your subscription-based billing processes.

📧 Get in touch at info@acuitilabs.com or visit www.acuitilabs.com

Quote-to-Cash Process Transformation: How to Future-Proof Your Revenue Management

In a rapidly evolving digital landscape, businesses must rethink their revenue management strategies to stay competitive. Traditional revenue models are being disrupted by subscription services, dynamic pricing, and complex billing structures. To navigate these changes effectively, companies must transform their Quote-to-Cash (Q2C) processes to enhance efficiency, accuracy, and scalability.

By leveraging SAP Billing and Revenue Innovation Management (SAP BRIM), organizations can automate billing, optimize revenue recognition, and future-proof their revenue streams. This transformation enables businesses to streamline quoting, contracting, billing, and collections, ensuring long-term success in an increasingly complex market.

Understanding Quote-to-Cash: The Backbone of Revenue Management

ðŸ—Ģïļ Dive deeper into Q2C transformation! Hear how businesses like yours are optimizing revenue operations in our podcast series.

revenue management

Quote-to-Cash (Q2C) is an end-to-end business process that covers everything from customer quotation to final payment collection. It encompasses:

Understanding Quote-to-Cash: The Backbone of Revenue Management

Quoting & Contract Management – Ensuring accurate pricing and streamlined contract approvals.

Order Fulfillment & Billing – Managing sales orders and automating complex billing scenarios.

Revenue Recognition & Compliance – Ensuring accurate financial reporting and regulatory adherence.

Modern Q2C processes must support subscription-based, consumption-based, and hybrid revenue models to meet evolving customer demands.

Key Challenges in Revenue Management

Businesses transitioning to new pricing models face multiple challenges:

  1. Managing Complex Pricing Structures – Subscription, usage-based, and tiered pricing models require flexible billing solutions.
  2. Revenue Leakage – Manual processes, billing errors, and mismanagement can lead to significant financial losses.
  3. Slow Market Adaptation – Legacy systems delay product launches and pricing adjustments.
  4. Data Fragmentation – Disconnected sales, finance, and billing data impede financial transparency.
  5. Regulatory Compliance – Navigating global financial regulations requires automated tax calculations and revenue tracking.

How SAP BRIM Powers Quote-to-Cash Transformation

SAP BRIM (Billing and Revenue Innovation Management) is designed to handle high-volume, subscription-based, and dynamic pricing models. It empowers businesses to:

Automate Billing & Invoicing – Reduces manual errors and accelerates cash flow.

Enable Scalable Pricing Models – Supports flexible pricing, subscriptions, and promotions.

Improve Customer Experience – Provides self-service portals, real-time notifications, and personalized billing options.

Seamlessly Integrate with Enterprise Systems – Connects with CRM, ERP, and financial reporting systems for real-time insights.

Ensure Global Compliance – Automates tax calculations and regulatory adherence.

Future-Proofing Revenue Management with SAP BRIM

As businesses move towards digital-first monetization strategies, adopting SAP BRIM within Q2C processes offers a competitive advantage:

Future-Proofing Revenue Management with SAP BRIM
  1. Launch New Revenue Models Quickly – Supports consumption-based, pay-as-you-go, and hybrid billing models.
  2. Drive Sustainable Growth – Enhances cash flow predictability and investor confidence.
  3. Achieve Agility & Scalability – Ensures businesses can rapidly adjust to market trends and customer demands.

Transforming the Quote-to-Cash process is essential for businesses looking to future-proof their revenue management. SAP BRIM provides the automation, scalability, and compliance necessary to navigate modern billing complexities, ensuring seamless revenue operations.

Is your business ready for Q2C transformation? Partner with Acuiti Labs to implement SAP BRIM and optimize your billing and revenue processes.

📧 Contact us at info@acuitilabs.com or visit www.acuitilabs.com to explore how we can help you stay ahead in the digital economy.

Insights from the Q2C Summit 2024: Transforming Quote-to-Cash Processes

On October 24, 2024, industry leaders gathered at The Shard in London for the highly anticipated Quote-to-Cash (Q2C) Summit 2024. This event brought together experts from various sectors to discuss the latest trends, challenges, and innovations in the Q2C process. Here are some key takeaways from the summit.

Welcome and Opening Remarks

Quote to Cash Summit

The summit kicked off with a warm welcome from Manoj Harbhajanka, CEO of Acuiti Labs. He set the stage for a day filled with insightful presentations and discussions aimed at transforming Q2C processes to drive business value.

Strategic Value Creation Through Pricing

Alex Dumbell, Managing Director & Partner at Boston Consulting Group, delivered an inspiring presentation on the transformative potential of value-based pricing. He emphasized that while B2B players face challenges with internal processes and analytical capabilities, adopting value-based pricing can significantly enhance their commercial agility. By aligning pricing models with innovation and customer investments, companies can achieve a noticeable  bottom-line improvement.

Q2C Process Transformation: Perspectives and Success Stories

The summit featured several sessions on Q2C process transformation, including:

  • oCFO Perspective by SAP: Kristianne Perry from SAP discussed the strategic importance of Q2C transformation from a CFO’s perspective. Putting emphases on the need for greater capabilities in automating quote-to-cash processes to enhance financial resilience and agility.
  • Automating Quote-to-Cash by DigitalRoute: Andreas Zartmann, CEO of DigitalRoute, shared insights on the growing importance of flexible, digital Q2C solutions in the subscription economy. He highlighted how automation can lead to significant reductions in operational costs and improvements in customer satisfaction.
  • Q2C Transformation – Maximising Enterprise Value by Acuiti Labs: Manoj Harbhajanka, CEO of Acuiti Labs, emphasized the strategic priorities of customer focus, agile pricing, and digital innovation as essential drivers of an optimized Q2C process. He showcased how these elements boost efficiency, enhance customer experience, and maximize enterprise value.
  • Q2C Transformation Success Stories: Representatives from Criteo and Posti shared their success stories in transforming their Q2C processes. They discussed the challenges they faced, such as revenue leakage and high DSO, and how they overcame these issues through innovative solutions and strategic partnerships.

Fireside Chat: Maximizing Enterprise Value

Q2C Summit Fireside chat

The day concluded with a fireside chat featuring industry leaders, including Manoj Harbhajanka, Kristianne Perry, Andreas Zartmann, and Abdelkader Bahedi from Criteo. They discussed the future of Q2C transformation and the role of advanced technologies in maximizing enterprise value.

Key Takeaways

  1. Value-Based Pricing: Emphasizing value-based pricing can significantly enhance profitability by better aligning pricing models with customer value and innovation.
  2. Automation and Digital Solutions: Implementing automated Q2C processes can reduce operational costs, improve accuracy, and enhance customer satisfaction.
  3. Strategic Partnerships: Collaborating with technology partners and leveraging advanced solutions can help businesses overcome Q2C challenges and drive growth.
  4. Customer-Centric Approach: Understanding and addressing customer needs throughout the Q2C process is crucial for maintaining competitive advantage and fostering long-term relationships.

Conclusion

Quote to Cash Summit organisers

The Q2C Summit 2024 provided valuable insights into the evolving landscape of quote-to-cash processes. By embracing value-based pricing, automation, and strategic partnerships, businesses can transform their Q2C processes to unlock new revenue streams, improve efficiency, and enhance customer satisfaction. As the market continues to evolve, staying ahead of these trends will be key to achieving sustained growth and success.

Unlocking Value Maximization with Advanced Revenue Management and SAP BRIM Integration

In today’s fast-paced digital economy, businesses are constantly seeking innovative solutions to stay ahead of the competition. One such powerful solution is the integration of Advanced Revenue Management with SAP Billing and Revenue Innovation Management (BRIM). This integration not only streamlines billing processes but also drives value maximization across the enterprise. Let’s delve into how this synergy can transform your business landscape.

The Need for Advanced Revenue Management

In a world where customer expectations are continually evolving, traditional revenue management systems often fall short. Businesses need to handle complex pricing models, dynamic subscription plans, and diverse revenue streams. Advanced Revenue Management steps in to address these challenges by providing:

Enhanced Pricing Flexibility: Advanced revenue management system enables businesses to implement sophisticated pricing strategies, including tiered pricing, usage-based billing, and personalized discounts.

Improved Financial Accuracy: By automating revenue recognition and compliance processes, advanced revenue management system minimizes errors and ensures financial accuracy.

Scalability: Advanced revenue management systems are designed to scale with your business, accommodating growth and diversification of revenue channels.

The Power of SAP BRIM Integration

Integrating Advanced Revenue Management with SAP BRIM unlocks significant value for businesses. Here are some ways this integration drives value maximization:

SAP BRIM Integration
  1. Streamlined Billing Processes

The integration ensures seamless data flow between ARM and SAP BRIM, reducing manual intervention and errors. Automated billing cycles and real-time data synchronization lead to faster invoicing and reduced days scalability and Flexibility

As businesses grow, the integrated system can easily accommodate new products, services, and revenue models. This scalability ensures that the system evolves with the business, supporting long-term growth.

  1. Enhanced Customer Experience

With ARM and SAP BRIM, businesses can offer personalized pricing, flexible billing options, and transparent invoicing. This enhances the customer experience, leading to higher satisfaction and loyalty.

  1. Comprehensive Revenue Insights

The integration provides a unified view of revenue streams, enabling businesses to gain deeper insights into their financial performance. Advanced analytics and reporting tools help in identifying revenue trends, forecasting, and strategic decision-making.

  1. Scalability and Flexibility

As businesses grow, the integrated system can easily accommodate new products, services, and revenue models. This scalability ensures that the system evolves with the business, supporting long-term growth.

Case Study: Success story of a telecommunications company

Consider a global telecommunications company that faced challenges with managing its diverse range of services and complex billing processes. By integrating Advanced Revenue Management with SAP BRIM, the company achieved:

Reduction in billing errors: Automated processes minimized manual intervention, leading to fewer errors. 

Faster invoicing cycle: Streamlined workflows and real-time data updates reduced the time taken to generate invoices. 

Conclusion

Incorporating advanced revenue management with SAP BRIM is not just a technological upgrade; it’s a strategic move towards unlocking value maximization. This powerful integration enables businesses to streamline billing processes, enhance customer experience, gain comprehensive revenue insights, and ensure compliance. As the digital economy continues to evolve, staying ahead requires leveraging such advanced solutions to drive growth and profitability.

Top 5 SAP BRIM use-cases for subscription-based businesses

In today’s whirlwind of a digital economy, the business world is witnessing a tectonic shift towards subscription-based models. The shift is motivated by the need for recurring revenue, improved customer retention, and customized offerings. As a result, many companies are embracing advanced billing solutions such as SAP Billing and Revenue Innovation Management (SAP BRIM) to effectively handle complex processes, boost productivity, and enhance the customer experience.

SAP BRIM provides a wide range of tools that automate billing, streamline financial processes, and ensure accurate revenue recognition. In this blog, we highlight the top five use cases of SAP BRIM for subscription-based businesses, shedding light on the industries that stand to gain the most from advanced solution.

sap brim use case

1. Telecommunications: Managing High-Volume Subscriptions

Industry Overview

The telecommunications sector has been at the forefront in the adoption of subscription-based models, providing a diverse array of services like mobile data, broadband, and streaming services. Managing these offerings, which involve millions of subscribers and intricate pricing systems, requires a highly flexible and scalable billing system.

Use Case

SAP BRIM’s capability to handle high transaction volumes accurately and efficiently is advantageous for telecommunications companies. This solution automates the entire lifecycle of subscription services, encompassing order management, billing, and invoicing. It supports dynamic pricing models, including usage-based billing, prepaid and postpaid plans, and bundled services, enabling companies to customize offerings to align with customer demand.

SAP BRIM seamlessly integrates with customer management systems, allowing companies to improve the customer experience through in-depth insights into subscription usage, billing history, and service upgrades. This leads to increased customer satisfaction and decreased churn.

Key Benefits

  • High-volume transaction processing
  • Flexibility in billing models (prepaid, postpaid, bundled services)
  • Seamless integration with customer management systems
  • Improved customer satisfaction and retention

Reference to Realtime case study – https://www.acuitilabs.com/sap-brim-case-study-telecom-company/

2. Media and Entertainment: Flexible Pricing and Bundling

Industry Overview

The subscription-based offerings in the media and entertainment industry, particularly streaming services, have experienced significant growth. Companies in this space rely on subscription models to ensure consistent revenue while tailoring prices to suit different customer needs, whether it’s for video streaming, music platforms, or digital news subscriptions.

Use Case

SAP BRIM provides businesses in this sector with the tools to simplify the management of subscription plans, including options for flexible billing such as tiered pricing, pay-per-view, or usage-based pricing. For instance, a streaming service can offer a range of subscription tiers based on content access, quality, or the number of devices. With SAP BRIM, media companies can swiftly adapt pricing models in line with market trends or subscriber preferences without causing disruptions to their operations.

Furthermore, SAP BRIM offers in-depth analysis of customer behavior, enabling media companies to customize offerings, deliver precise promotions, and optimize customer lifetime value. This feature is particularly beneficial in a competitive industry where personalized experiences are crucial for retaining customers.

Key Benefits

  • Support for tiered, pay-per-use, and usage-based pricing
  • Flexible plan management and bundling
  • Advanced customer analytics for personalized services
  • Adaptable pricing adjustments

Reference to Realtime case study – https://www.acuitilabs.com/sap-brim-case-study-media-company/

3. Software as a Service (SaaS): Managing Recurring Revenue and Scalability

Industry Overview

SaaS businesses represent the ideal model for recurring payment services, delivering cloud-based software solutions with a subscription-based approach. As companies expand, the necessity for an effective and adaptable billing solution becomes essential in efficiently managing subscriptions and recurring revenue.

Use Case

SAP BRIM is highly suitable for SaaS enterprises requiring seamless handling of recurring payments, upgrades, downgrades, and cancellations. Its billing system enables the automation of intricate billing cycles, encompassing monthly or annual payments, pay-per-user pricing, and multi-currency billing. Furthermore, its subscription management features offer transparent insights into customer lifecycles, simplifying the management of renewals, trial periods, and promotional pricing.

SaaS companies often deal with frequent alterations to customer subscriptions, including upgrades or cancellations of plans. The flexible billing engine of SAP BRIM allows for immediate adjustments to guarantee precise invoicing and revenue recognition, reducing revenue loss. Additionally, its scalability guarantees that SaaS companies can manage expansion without compromising on operational effectiveness.

Key Benefits

  • Streamlined management of recurring revenue
  • Real-time billing updates for subscription changes
  • Multi-currency billing for global customers
  • Automated revenue recognition to prevent leakage

4. Utilities: Supporting Complex Pricing and Consumption-Based Billing

Industry Overview

Utility companies, including those in the energy, and water sectors, often adopt subscription-based or consumption-based pricing models to bill customers for their usage. Managing this type of billing can be difficult due to fluctuating consumption levels and the need for precise billing practices.

Use Case

SAP BRIM allows utility providers to accurately bill customers based on real-time consumption data by integrating with smart meters to capture usage details, ensuring that customers are billed accurately for the resources they consume. The system supports both flat-rate and consumption-based pricing, enabling companies to offer flexible subscription plans that match customer preferences.

In addition, SAP BRIM’s invoicing capabilities enable consolidated billing, which is particularly valuable when customers subscribe to multiple services such as gas, electricity, and water. This enhances the customer experience by providing clear, transparent invoices that reduce the likelihood of disputes or billing errors.

Key Benefits

  • Real-time consumption-based billing
  • Integration with IoT and smart devices for accurate usage data
  • Flexible pricing models for utility services
  • Consolidated invoicing for multiple services

5. Automotive: Managing Mobility as a Service (MaaS)

Industry Overview

The rise of Mobility as a Service (MaaS) is driving a significant transformation in the automotive industry, offering customers the option to subscribe to vehicle fleets, utilize car-sharing services, or pay for usage-based transportation instead of relying on traditional vehicle ownership.

Use Case

SAP BRIM is a crucial tool for companies entering the MaaS market as it effectively manages subscriptions and usage-based billing, handling complex pricing models that combine fixed fees such as monthly car-sharing subscriptions with usage-based charges like mileage or hourly rates. This level of flexibility allows companies to provide attractive pricing choices tailored to different customer segments, including frequent commuters and occasional drivers.

Furthermore, SAP BRIM’s capability to oversee the entire customer lifecycle, from onboarding and usage tracking to billing and payment collection, assures a seamless experience for customers and operational efficiency for providers. This comprehensive automation reduces manual errors and guarantees consistent revenue streams for automotive companies venturing into MaaS offerings.

Key Benefits

  • Support for fixed and usage-based pricing models
  • Full customer lifecycle management
  • Real-time tracking of service usage

Enhanced billing accuracy and revenue collection

Conclusion

SAP BRIM provides unmatched capabilities for subscription-based enterprises in various sectors, including telecommunications, media, SaaS, utilities, and automotive. Its adaptable billing structures, real-time data integration, and advanced revenue management tools enable businesses to expand efficiently, minimize revenue loss, and improve the overall customer journey.

For enterprises aiming to optimize their subscription models, SAP BRIM offers the agility and accuracy required to excel in today’s competitive environment. With its capacity to manage intricate billing scenarios and high transaction volumes, SAP BRIM ensures that businesses can concentrate on growth and customer satisfaction without being hindered by operational complexities.

Acuiti Labs has effectively worked for companies in telecommunication, media, ports, postal services, and various other sectors to integrate SAP BRIM for subscription-based business models. Our proficiency in providing tailored solutions has assisted these companies in simplifying their billing procedures and attaining long-term success. To learn more about how we’ve made an impact, explore the detailed success stories in our case study section – Click here

Boosting ROI with CLM Software: The Strategic Advantage for Growing Businesses


In today’s highly competitive business environment, effective contract management can make the difference between staying still and experiencing substantial expansion. Contracts are more than just legal documents; they represent the backbone of business relationships, revenue, and compliance. Nonetheless, managing contracts manually or with inefficient systems can drain resources, lead to delays, and result in compliance issues.

Below listed are a few reasons why businesses find it difficult to manage contracts –

  • Contracts management take significant time to copy, file and store which businesses fail to give and thus the process becomes difficult for them.
  • There’s no streamlined process to keep a track of price and payments which creates revenue loopholes.
  • Lot of time consumption in approval process from various ends can put a wrong impression on the customers and can also make you less valuable in their eyes
  • If working without a proper CLM software, split management can result in incorrect and incomplete information or even overlook policy compliance.

Introducing SAP Contract Lifecycle Management (CLM) software, an advanced solution created to simplify and automate the entire contract management process. Choosing SAP CLM can be very helpful in overcoming all the problems that you might face and can also be helpful in improving cost savings and efficiency of your business. Businesses that adopt SAP CLM not only achieve greater oversight of their contracts but also significantly enhance their Return on Investment (ROI). In this blog, we will delve into how SAP CLM can function as a strategic instrument for growing businesses and how it helps organizations in optimizing their resources.

Benefits of Using CLM (contract lifecycle management) for your business

Here are certain ways through which you can understand the use of automation software and how it can benefit your business with contract lifecycle management (CLM):

benefits of contract lifecycle management

1. Standardized and managed process right from start to end

Many businesses struggle with inconsistent handling of contracts, as they often go through different departments and systems from initial requests to approvals, negotiations, and post-execution. You need to first properly understand how the complete process of customer lifecycle management works. We can take an example of following steps that a CLM could involve:

  • The first step is ‘generating a quote’ with the help of CRM (Customer Relationship Management system) that you might be using.
  • Next, you will be sending over an e-sign document to bind the contract.
  • Further, you might have to carry out the operation of making the sale and supplying the product
  • Once all this is done, you will store your contract in a database
  • And at the last, you will book the contract using Enterprise Resource Planning (ERP) and keep track of your contracts from there.

CLM, instead streamlines all contracts based on the business’s operations thus helping you in managing multiple applications like separate CRM and ERP software from the same place. By doing this, you will be able to manage all steps of all contracts in one single program, where the collaborating with your partner or client becomes faster and you can also easily manage and track different tasks.

CLM minimises your chances of missing any deadlines and also provides access to required information from any part of the process just with a few clicks.

Additionally, the transparency of a standardized process enables businesses to assess performance and identify bottlenecks in their contract management workflow.

2. Minimizes the Requirement and Dependency on Manual Tasks

Managing contracts manually consumes a lot of time, is prone to errors, and can result in expensive mistakes. Whether it involves keeping track of contract renewals, handling approvals, or staying compliant with regulations, manual processes place a heavy burden on legal and procurement teams. SAP CLM reduces the need for human involvement by automating routine tasks.

CLM is the best solution to automate the complete manual process and streamline it in the following ways:

  • An auto-generated contract sent to the customer to sign based on the quote that has been selected
  • Approval and renewal notifications are sent to the appropriate people and applications in charge of moving the contract along once the task is complete
  • Contract is automatically updated and stored in the database once it has been signed by the customer.

Automating activities like generating documents, approving contracts, and sending reminders for renewals or obligations not only cuts down the time spent on administrative work but also reduces the risks of human error. By shifting the focus from manual, repetitive tasks to more valuable activities such as negotiation and building relationships, businesses can boost productivity and improve the quality of contracts.

3. Automate everything between and after first and last step of the contract

The above two steps clearly signify how CLM can imitate the contract procedure and manage it smartly for you. Though, these steps are covering up the entire process of managing a contract, there are many businesses that need to be smart enough while taking care of a few little details that they might come across before and after the first and the last step of the contract.

For instance, the setup of workflows can automatically initiate contract approvals when specific conditions are fulfilled. Likewise, stakeholders can receive notifications as important contract milestones are nearing, guaranteeing that no crucial deadlines are overlooked. Automating post-execution tasks like performance tracking and contract audits also improves the effectiveness of contract management.

This degree of automation not only accelerates contract processing but also ensures that all tasks are completed on time, decreasing the chances of non-compliance and missed opportunities.

4. Streamlined Process of Personalizing Contracts

Customizing contracts to meet the distinct needs of the parties involved is crucial. However, manual customization of contracts can be burdensome, particularly for businesses managing a high volume of contracts. SAP CLM provides a simplified method for customizing contracts, allowing businesses to effortlessly adjust contract templates to match specific requirements.

Contract Lifecycle management software along with easy tracking options also offers advantages like:

Transparency: When using CLM, you don’t have to worry about where and by whom the contract has been drafted. The details of the contract will always remain easy to track so there is no pressure on manager of going back and forth to manage the contract.

Effectiveness: Using CLM increases efficiency as you and your customer will get alert notification about the latest drafts that are being used so that both the parties are not wasting time on the incorrect draft.

Accuracy: Stay more accurate as any manual or automatic change is always being tracked, documented and automatically stored along with all the previous versions.

5. Measure and stay updated about the Success of your contract

SAP CLM that you can use for the Contract Lifecycle management of your business comes with an analytics tool which will help you in having a 360-degree view of your success. It is very important to keep a track of how your contract is moving and how is the progress and this can be easily done with the help of SAP CLM Software. Here are a few ways how CLM software with the help of already installed analytical tool can help you in managing and tracking the whole process of contract signing or renewing:

  • The software can easily find out steps in the process that are taking too long for the approval and get them wrapped up quickly.
  • You can also check for step that require permanent changes in a pricing model.
  • You can also remain updated about any change that customer might want to make in the e-sign document that needs your attention.

The CLM software keeps you ahead in the race so that there is no delay from your end when it comes to signing the agreements of making very important changes in contract’s lifecycle early on. This makes it easy to verify whether or not that particular contract is helping your business to reach the planned goal. By this it will be easy for you to determine if there is any serious change that you have to make in the process or even you have to continue working on the project. This is very helpful at the time when your business is dealing with a large number of complicated contracts.

Reasons to Implement Contract Lifecycle Management (CLM) Software for your Business

  1. Saves money and Time: When you choose good CLM, there are less chances that your business will have to deal with issues like penalties for non-compliance, missing important opportunities from special terms and rebates, missed payments or other payment errors, incurring fees and other penalties. This is all handled in the right manner because of good contract administration thus saving a lot of money and valuable time for you. CLM helps in simplifying processes in the contract administration and thus saves a lot of time and cost.
  2. Prevent any legal process from contract non-compliance: There are many contracts that deal with a major of compliance. If contractual commitments remain incomplete, the potential for legal action can be higher. Good CLM software prevents you from any such situation.
  3. Deliver best to your customers: Being a business, what else would you need than fulfilling and exceeding your customer demands and expectations. This is only possible through a planned contract performance that can enhance any organization’s value and lead to better customer relationship.
  4. Justifies the difference between the functionalities of contract managers contract administrators: Contract managers and contract administrators are different and are assigned to do different tasks. CLM software helps in letting them do their tasks the best, thus saving time and it also avoids any confusion that might occur.

How Acuiti Labs can help?

From contract drafting, it’s management, to its completion, SAP CLM software that we provide at Acuiti Labs is capable of supporting businesses to simplify their entire process of Contract Lifecycle. So, choose SAP CLM (Contract Lifecycle Management) for your business today and see how it plays an important role in closing deals faster and growing your business. Contact us for more details about CLM and Acuiti Labs.

Our team works closely with you to tailor SAP CLM according to your workflows, ensuring that all aspects of your contract lifecycle are optimized for maximum ROI. We focus on automating manual processes and providing support to ensure that you can fully leverage the potential of SAP CLM software.

Why Choose Acuiti Labs?

  • Proven expertise in SAP solutions.
  • Tailored CLM implementations designed for your business.
  • Comprehensive support and training throughout your SAP CLM journey.
  • Focus on delivering measurable results and boosting ROI.

If you’re ready to take your contract management to the next level, reach out to Acuiti Labs today and discover how SAP CLM can transform your business operations.

EMEA Session Registration

US Session Registration

Most Awaited BRIM Event 2022

Acuiti Labs is the PLATINUM SPONSOR for the BRIM International Conference, happening in Chicago

26 - 27 October 2022

REQUEST A DEMO

We’re looking forward to meeting you.