SAP innovations/solutions have made a significant change in the way businesses operate, helping run them more efficiently and smoothly. The ever-growing customer demand, flexibility, and agility are the key unpredictable market challenges for any business today. If you are still confused about why to choose SAP technology, or whether your business require SAP Solutions or not; Here are a few reasons to clear all such doubts in your mind

SAP Solutions – When and where should you consider these

Scalable solutions : If your business is ready to expand and requires additional resources, SAP Solutions is the best way to facilitate the growth of your business.

Improved productivity : With real-time analysis, transparency of SAP Solutions helps employees to work more efficiently, solve customer queries faster thus saving time and increasing productivity.

Flexibility : With increasing customer demand, SAP Solutions can be tailored to meet the unique requirements of the business.

Streamlined and automated business processes – SAP Solutions are capable of automating the entire end-to-end order to cash management to ease the complexities of billing and invoicing procedures. This will help in increasing the productivity and efficiency of businesses.

Here are some of the SAP Solutions you can look forward to start with in 2021

SAP Billing (BRIM)

SAP BRIM, previously known as SAP Hybris Billing, is an end-to-end cross-industry solution that includes Subscription Order Management, SAP Convergent Charging, SAP Convergent Invoicing, and Contract Accounts Receivable and Payable as individual module/components.

Subscription Order Management : Aimed with the purpose to maintain subscription contracts and maintain catalogs to ensure easy order and contract management. Manage your customers by addressing contract charges, renewals, order distribution, contact management, product catalog, and offer management.

SAP Convergent Charging : SAP Convergent Charging is a tool that is used to evaluate the consumption as per the flexible rate structure. Apart from usage, it also offers support for recurring and one-time charges.

SAP Convergent Invoicing : This process is linked to convergent charging, where the storage and aggregation of billable items, billable item details, invoice creation, and invoicing the customer is handled.

Contract Accounts Receivables and Payables : This is the last component of SAP BRIM that provides highly automated receivables and payments handling and provides the agent with a broad view of customer financial data.

Benefits offered by SAP BRIM:

• Cutback on revenue leakage
• Decrease in billing cost
• Cutback on offer management cost

SAP Subscription Billing Cloud

Subscription Billing Management gives rise to modern and simplified order-to-cash cycles. The cloud-based solution will help the sales reps monitor order and automate the order fulfilment process across multiple systems to work more profitably in a complex partner ecosystem. SAP Subscription Billing Cloud helps businesses in delivering the right mix of subscriptions, enable product, and service bundling to create personalized offers. It also delivers usage-based charges.

The main features of SAP Subscription Billing are subscription order management, mediation, charging, and billing. Along with this the benefits offered by the solution are:

1. Simplified purchase-to-billing cycle

Quick processing: A better way to create the right mix of subscription product and services.

Automated: Can be integrated with multiple systems for order fulfilment.

Monitoring: Monitoring can be done from the initial level up to the activation of the subscription.

2. Customer experience

Convergence: It focuses on selling outcomes and user experience.

Management: It makes the use of customer usage data to quickly iterate offers.

Transparency: The billing process is transparent & simple enough to solve disruptions

SAP Entitlement Management

SAP Entitlement Management comes into the picture when organizations have to implement and execute new business models. With SAP Entitlement management you can manage any number of entitlements your customer has the right to use. SAP Entitlement management is developed from SAP Cloud Platform and can be deployed on various system architecture.

It consists of 3 main models:

1. Entitlement Modelling

2. Entitlement Lifecycle Management

3. Entitlement Repository

Why choose SAP Entitlement Management?

Increase sales and revenue: Gain new customers with flexible subscription-based business models that empower sales. Streamline with an intelligent entitlement management system that reduces the revenue lost to unauthorized usage of subscriptions.

Deliver improved customer experience: With a wide range of self-service options, customers will have transparency over their entitlements leading to improved customer satisfaction.

Reduce cost: Improved customer support opportunities with automated and standardized entitlement and reporting.

SAP Configure, Price and Quote (CPQ)

Implementing SAP Configure, Price and Quote solution enables sales reps to respond more quickly to customer inquiries and consequently help them get in touch with customers and to close deals faster.

What do you see as the benefits of SAP CPQ?

Efficiency: With the help of SAP CPQ, you can speed up the process of the sales cycle which increases the efficiency of sales. It can support quoting for internal sales, partners, agents, and distributors when integrated with common CRM platforms.

Increased customer satisfaction: SAP CPQ easily supports complex quoting for a variety of industries, helping implement highly complex and rules-based pricing and discounting scenarios and schemes. With the document generator in SAP CPQ, quotations are easy to comprehend, and if there are change requests, these can be implemented quickly.

Reduce cost: The preparation of proposals is a time-consuming process. Sales reps can manage quotations of subscription-based products and maintain current client assets within the SAP CPQ application, automating the selling of the right product. This will intern help to save time and reduce costs.

SAP Contract lifecycle management (CLM)

CLM systems assist businesses in contract management by establishing a centralized and authoritative repository of contracts, and renewals of contracts.

Few reasons why you may need a Contract Lifecycle Management solution:

Track compliance: A major issue in many contracts is compliance and ensuring it from suppliers can be time-consuming and difficult. Any organization with poor contract management will likely suffer from cost inefficiencies.

With SAP CLM, organisations can comply with the agreed terms and have opportunities to save on the cost from special terms.

Increase contract cycle efficiencies: The traditional contract cycle takes a while to complete. A CLM platform can identify opportunities where you can save money, improve delivery, and reduce cycle time so that the contact managers can take advantage of it.

Deliver great value to customers and suppliers: Contracts are one of the most important documents and the way these are managed reflects directly on your organization. Exceeding customer expectations through proper contract performance enhances businesses’ values, reliability, and credibility. CLM solution does this for you by streamlining the process through automation and digitization.

Centralized repository: A CLM platform has the ability to combine all contracts and peripheral documentation relevant to it in a central repository. Your team can be more productive and focused as the CLM solution eliminates the need to shift through paperwork manually

Application Management Services (AMS)

Availing Application management services can streamline your IT world by putting it in the hands of people who streamline your systems efficiently. If you want to turn your SAP solution into a strategic tool, you need to have the right AMS partner who has SAP expertise and an in-depth understanding of your IT infrastructure and processes. This will help your business achieve its transformation goals.

Let’s get specific about the benefits of AMS:

Freeing up the need for a large team: AMS Services will support your engineering tools and frees up people to address other issues.

Facing rigorous changes: Application management takes care of all the new applications, new features/upgrades, downgrading software that might require upgradation at any point in time. These are well organized and braced to take care of the changes automatically or as and when requested.

Measure performance: Application management being coherent and reliable, supports measuring the performance and also helps in keeping a track of other activities based on your requirement. Having performance measured in numbers, you can make sure your applications are performing as up to the mark.

Save time and money: The right AMS partner will ensure that you get the most out of your business while using SAP Solutions. This not only allows your team to focus on other strategic activities but also saves a lot of time and money.

The SAP team at Acuiti Labs mainly focuses on providing: deployment flexibility, demand-driven consumption, and value-added services making sure you can keep going on the technology curve.

SAP Business Technology Platform (BTP)

Let’s get specific about the benefits of SAP Business Technology Platform:

SAP BTP is an easy to use platform that provides companies with the ease and flexibility to quickly adapt the changing business scenarios. The SAP Business Technology Platform helps its customers in becoming an intelligent enterprise through integration, extension, and data-to-value from all SAP and third-party application and data assets, while ensuring that the customers’ long-term success through agility, value-creation and continual innovation. It is both a strategy and a portfolio of cloud integrated solutions.

SAP Sales Cloud

SAP Sales Cloud is the full-blown SAP CRM solution for your sales. With SAP Sales Cloud businesses can better manage customer relationships, recognize sales opportunities in due time, and sustainably increases sales volumes. You can have an eye on everything in sales as the SAP Sales Cloud provides you with highly cross-linked and up-to-date data. It empowers sales reps with intelligent recommendations to sell their best anytime, anywhere, and on any device. While also reducing the overall length of the sales cycle, it also creates an opportunity for the sales reps to build a better relationship with the customer.

Benefits of using SAP Sales Cloud:

• Makes data available on both desktops and mobile devices.
• Increase in sales volume as it helps in the exact identification of customer needs.
• Efficiently manage leads and sales opportunities.
• Real-time analytics of customer data
• Automation and streamlining of quotation, discount, and price.
• Target planning and sales forecasting.

Revenue Recognition

The motive behind building the RevSym solution was to address the challenges posed by ASC 606 and IFRS 15. Organizations make use of RevSym solution to work efficiently and effectively, automating the process of consolidating data from multiple systems and delivering real-time GAAP reporting. It helps automate the five steps of ASC 606 and real-time disclosure reporting.

The Five Steps of ASC 606 and Real-Time Disclosure Reporting

1. Identify contracts

Identify revenue contracts through system configuration based on your existing system and processes. Make sure that you allow your user to manually group transactions into contacts.

2. Identify performance obligations

Make use of various attributes to automatically identify contract performance obligations. Hold rules for each performance obligation.

3. Determine the transaction price

With the help of aggregating historical data, estimate the dollar value of all your variable across contracts.

4. Allocate the transaction price to the performance obligation

Standalone selling price estimator will tell you about the automated revenue by looking at the historical data, cost, customer type, and so on.

5. Recognize revenue

Get real-time visibility into revenue waterfalls and liability account balances with configurable reports and automate revenue recognition with performance obligation rules.

Benefits that revenue recognition provides

1. Automate ASC 606 and IFRS 15 accounting

Revenue recognition consists of a simple setup, accounting policies, and rules. It includes configurable, real-time disclosure reports.

2. Accelerate period close and increase compliance

With the help of revenue recognition, we can shorten the financial close cycle while enabling accurate, timely, and automated rule-based revenue recognition and cost accounting.

3. Configure accounting policies with ease

Revenue recognition produces real-time disclosure reports in accordance with the new standards that empower business users.

SAP S/4 HANA

We can say that SAP S/4 HANA is SAP’s most successful ERP System. It’s a path leading to a next-generation, digitalized business platform, allowing you to experience better performance as it relates to complex and time-driven business activities.

Here are some significant benefits you can look forward to:

Performance: SAP S/4 HANA allows you to experience better performance as it allows you to plan, execute, and generate reports & analytics based on live data, as well as prompt period closing and improved forecasting. Besides, it enables organizations to provide better service for customer-centric applications.

Agility: SAP S/4 HANA is completely SAP Fiori driven. It enables users to easily access overview pages, worklists, and list reports, making the user-friendly rendition of real-time business insights and intelligence on any mobile device a business advantage.

Simplicity: SAP S/4 HANA simplification reflects in management and administration of the IT landscape. The hardware and network resources have never been so centralized before.

Innovation: SAP S/4 HANA applications leverage the speed, context, and data accessibility like never before to make sure enterprises stay ahead of the curve and make decisions that are future-ready.

Cost-effectiveness: As far as cost efficiency is considered S/4HANA is a cost-efficient option when you consider the fact that you can combine all the analytical and transactional capabilities of different systems into a single source.

How Acuiti Labs can help you with these solutions?

We are a leading Consulting firm on SAP BRIM and Consume to Cash business process offering solutions to deal with all kinds of billing challenges. With big four consulting experience in delivering process optimization and business transformation programs across industries like Telco, Media, Travel, Logistics, Ports, Hi-tech, Utilities, etc. Acuiti Labs delivers exceptional experiences that exceed client’s expectations.

Each year comes with new advancements in technology and to stay ahead in the competition you need to choose the right solution for your business. We at Acuiti Labs advise businesses on how they can leverage SAP solutions to deliver their business requirements and work with clients to deploy, upgrade, and maintain their chosen solutions.

SAP Solutions have already turned out to be a game-changer for businesses in the past few years and is definitely going to play an important role in defining the success rate of business growth in 2021. Are you planning to use one of the SAP Solutions listed? Get a quote  – www.acuitilabs.com

Time is not so far when customer-centric options like self-driving cars, carpooling, people opting for greener options and choosing public transport, etc. will take over, and owning a car will be rare. This is what the future of transportation certainly looks like. The concept of Mobility as a Service (MaaS) makes it even more clear and certain.

In the past few years, a huge shift from using personally owned cars to choosing public transportation or using mobility as a service has been noticed. The current way of traveling from let us say point A to point B has changed and is transforming and shaping up the whole ecosystem of individual mobility.  Not only will be the entire transportation industry will be affected by it, but other sectors including health care, energy, media, insurance etc. will have the impact. These industries should reevaluate and opt for more advanced solutions to create value in this emerging environment.

What is Mobility as a Service (MaaS)?

Mobility as a Service also commonly referred to as MaaS is a customer-centric platform for individuals to use as a mode of transportation. This is an on-demand, real-time platform which basically includes a different combination of transport methods like a car and bike sharing, taxis, and car rentals/leases, and it offers its customers everything that is essential for an effortless traveling experience. Right from the user’s travel plan to payments, all this is included in MaaS.

To choose this service, all you have to do is to take a subscription of the application and you will have the access to available vehicles like car, bike, any public transport pass for the chosen time period depending on your convenience.  If we talk about further details, it has smart mobility options including various modes of transportation for the ecological and social benefit are also playing a huge role in reducing harmful emissions, cleaning the air pollution, and proving better road safety. 

Benefits of Mobility as a Service?

New age service Maas offers various advantages including – 

• Effortless and smart route planning — Maas offers real-time route planning for the users. it helps them in planning their journeys which might require using multiple transport methods based on the route they choose, with the help of smart suggestions drawn from their particular preferences.
• Personalisation for best user-experience – MaaS is known for being offered as a completely personalized service. This creates a unique bonding between the users and the transport service provider. With the help of big data, it provides two-way communication and frequent customer feedback because of which MaaS systems have become the greatest customer-focused transportation platform of today
• Easy payment choices — There are various different methods through which the MaaS users can pay for transportation which includes phones, smartwatches, and bank cards, flexibly before or after their journey, or also on a subscription basis.

What were the typical city transport billing platform challenges?

• Multiple Booking Platforms – Leading to difficulty in creating bundles, limited integrated view of the customer, poor adaptability to multiple business models and not easy to grow partner ecosystem
• Revenue Leakage – Manual processes, no single view of the customer, no streamlined order to cash process, limited Automation of business processes, higher Days of Outstanding.
• Customer Experience – Needs to be enhanced, consistence and contextual
• Limited Scalability – Bundles as well as combining various billing stream will lead to a massive increase in transaction volumes as well as business rules complexity
• Visibility – Limited visibility (for business) of customer booking various commute options

How MaaS -Mobility as a Service and SAP BRIM together can be a game-changer?

The digital economy has completely changed the way how customers use to buy and engaged in the same service earlier. The subscription-based model has opened several options for the customers thus making the complete process hassle-free.

The Digital Economy has enabled new services … and changed the way customers buy

   

Iteration is based on customer behavior that includes price per month, per use, volume tiers, minimum commits, freemium, per outcome, etc.

SAP BRIM – Advanced Billing Platform for City Transport

• Account Registration
  • Register customer account
  • Add credit card details

• Journey Planning (Purchase)
  • Check routes and possible legs of the journey
  • Buy rides/journeys in advance

• Journey: Tap-In & Tap-Out
  • Every journey start and end are recorded by NFC, Proximity Sensor Bluetooth devices using the phone
  • Separate events are clubbed together to record the journeys for charging
  • Digital Presentment

• • Responsive and Integrated Reporting / Customer-Centric Statements and Forms
  • The customer receives a statement on mail for monthly usage

• PayG Payment –Fair Price Promise
  • Flexible Billing/Invoicing and Payment process
  • End of the day all PayG charges are collated and payment run deducted the total from Credit card Service Charging

• • Flexible Business Logic for Services Charging
  • If the ride is already purchased that entitlement is used otherwise the charge is calculated for Pay

How Acuiti Labs can help?

Acuiti Labs is transforming the travel industry via the use of SAP BRIM and excellent customer experience-driven mobile apps.

We have innovated the travel of an individual who is using their own vehicle or using public transport to make it account-based pay rather than individual transactions.

These apps and BRIM platforms are designed to operate in any country or city with minor changes. This will significantly accelerate the adoption of account and relationship-based travel.

Acuiti Labs is an SAP Silver Partner offering an accelerated implementation service for SAP BRIM, Subscription Billing, Entitlement management, and more. Our experience and competency in ‘mobility as a service’ market could provide a complete road map for the businesses that are looking for transformation and adoption of a new way of mobility. Our billing and other SAP Services can help you in changing the way you consume mobility by integrating all forms of transport, including local bicycle services, ride-hailing, car-sharing, and a lot more. Contact us for more details.

Transformation of tolling business with SAP Billing / SAP BRIM Solutions – Tolling is generally an amount, or a fee paid to access any road, bridge, or tunnel and the revenue generated by this is utilized for maintenance, construction, and/or other such operations

Toll Business can be simply understood as a way to deal with transportation challenges and provides a positive impact on freight transport in several ways. The toll in many ways has been benefiting society without placing an excruciating financial burden on the entire transport system. The advantages the toll business offer include improved transport efficiency increased revenue for the public budget and reduced external costs of road vehicles.

There is numerous research that has time and again proved that tolls can positively impact transportation in several ways. Below are a few examples –

1. Improved Transport Efficiency – With the road tolls being introduced, empty headings have been seen to decline. Additionally, tolls are also helping in reducing the vehicle km required for transportation as trucks are improving loading rates because of the pricing pressure.
2. An affordable choice, without impacting consumers’ prices – In most of the industries the range of transportation cost is between 1% to 5% of the total production cost which is comparatively low, and the accumulated statistics will not show any significant effect.
3. Significant contributions to transport sector funding comes from the toll revenue – This is true that money that comes from toll revenue is one of the major sources of funding that the transport sector earns.

How Tolling business can help in reducing the worldwide challenge of traffic Congestion?

The increased number of vehicles on road is certainly the cause of massive traffic jams during peak hours in many parts of the world.  Managing the traffic congestion problem on a high scale would not only be a sign of relief to the economies of various countries across the globe but, this would also be helpful for sustained productivity and competitiveness.

A report by the UK government suggests that congestion may cost the economy of England £22 B a year in lost time by 2015. The U.S Transportation Institute said in 2011 that the cost of congestion is more than $120 billion, nearly $820 for every commuter in the U.S. World’s record traffic jam in China, Hebei province, was 110 km long during 12 days in August 2010.

There are three main purposes of road pricing and tolling among these tolling is utilized to generate revenues. The other two important reasons include congestion or value pricing which helps in managing demand and environmental pricing to reduce environmental impacts.

E-Tolling System – What is E-tolling and what are its advantages:

E-tolling or Electronic tolling collection (ETC) is a wireless means of automatically collecting the usage fee or toll charges from the vehicles using toll roads, HOV lanes, toll bridges, and toll tunnels, etc. without requiring any action or stopping by the driver. This not only is time-saving but also keeps the entire process of toll collection transparent. Electronic tolling is also cheaper when compared to a staffed toll booth as it does not require manual processing and it helps in reducing transaction costs for both government and private road owners.

Advantages of E-Tolling –

1. No stopping of vehicles at a toll booth
2. Time-saving
3. The reduced traffic congestion problem
4. Can save gallons of gasoline every year
5. Efficient, safe, and secure

Evolution of Business Models and Non-toll Revenue. Transformation of tolling business with SAP Billing –

Toll pricing models have been evolved the most in the past few years. With the evolution and several new innovations, it has become more complex with customers demanding loyalty benefits, discounts, and vouchers. Especially the customers who own a large number of vehicles, deal with a lot of such task forces, and have to take similar journeys several times.

Tolling charges vary depending on what time of the day the trip was taken. How many travelers are there in a car, total distance covered, or even customer’s residence? The payment itself could be prepaid (wallet based), postpaid (Bank settlement) or hybrid model. Also, taxes could depend on the type of vehicles to subsidize electrical vehicles.

Besides the pricing and billing complexities in Toll itself, tolling companies have a lot of avenues to grow the non-toll business and get additional revenue. The same vehicle cards which are being used for Toll could be used for paying for fuel, parking, E-vehicle charging, hiring bikes, and car wash services.

Challenges Faced by Tolling Business

• Road transport accounts for around 16% of global man-made CO2 emissions. Also, the number of crashes subsequently increases due to congested roads.
• Tolling business deals with a lot of administrative tasks and paperwork which becomes quite a headache if not managed with the help of proper dedicated solution
• Juggling between too many transponders and navigating the customer service maze

Role of SAP BRIM Solution in Toll Collecting –

Transformation of tolling business with SAP Billing is super easy with Acuiti Labs!

Billing and Revenue Innovation Management (BRIM) solution under the hood comprises of various different solution components that are pre-integrated in a suite. The Customer, Products Master and Order, Contract Management is handled in the Subscription Order Management (SOM) component that allows new customers to register, along with their e-tag information. On the tolling plaza where the vehicle information is actually captured by tolling operational systems which will then pass that on to Convergent Mediation which allows data massaging and validation.

SAP BRIM Platform can orchestrate information to downstream systems or can couple separate events together like vehicle entry and exist events received from two different toll points on the same route. Convergent charging takes care of the complex rating and charging logic and find out whom to charge and how much to charge for the journey. Finally, Convergent Invoicing can handle billing, invoicing, and settlement processes with banks and postings to subledgers.

Tolling Systems – Open versus Closed

In the closed tolling system, the vehicle is tracked both at entry and exit points. While in the open system toll plazas or charging booths are charging points for the applicable road section.

Customer Journey

The customer journey begins right from the moment when he/she either purchases a card or e-tag from the store and registers it along with the vehicle registration details. Customers can then top-up their card/e-tag using banking services like bank mobile app or ATM. Now when the customer makes a toll-applicable journey, based on a closed or open toll system the toll plaza will record the details or his card/e-tag verifying them against the vehicle plate number to detect any fraud.

These details will then be fed through Convergent Mediation where there will be further validations like multiple journeys on the same path in very short amount of time or improbable time difference between entry and exit timestamps recorded. Once the event data is validated it is rated by the Charging system to create billing items (records) of transactions. These transaction records/items are aggregated to be shared with the customer and the bank for any applicable settlements later. To minimize credit exposure it may very well happen that the entry point registers the vehicle entry and reserves or block some amount on customers’ e-tag accounts and at the exit point the charges are calculated and the e-tag balance is either deducted immediately or send to the bank for settlements.

Advantages of Using SAP BRIM –

• Simplified Customer interactions
• Meeting real-time expectations
• Real-time insight for true customer 360-degree view
• Increase Transparency and efficiency 
• Real-time Execution for context-sensitive offerings
• Improved Customer engagement
• Innovative pricing and Bundles
• Consolidated Billing to manage credit and collection efficiently
• Handles hybrid payments

While now you already know what role SAP BRIM plays in managing toll business efficiently than ever, it also important to get a holistic view of some other advancements offered by SAP solutions to its customers and how Acuiti Labs could be the most suitable choice for you –

Business Responsiveness – SAP BRIM offers Innovative pricing model, charging and billing models and also opens up a smart revenue stream that are personalized for your B2B offerings and you get a chance to know your customers better and thus can offer customized solutions to them.

Efficient Revenue Management – SAP Solutions could be the best choice when you are looking forward to increasing customer satisfaction and improve financial performance with a converged view of a customer account, receivables, payables, and disputes.

The flexibility of Deployment – Get the flexibility of deploying complete, integrated customer care and next-gen billing system with SAP Billing Solutions or choose to deploy in smaller implantable steps for targeted incremental value. You get the freedom of doing it the way you wish to choose!

How Acuiti Labs can be the right digital partner for the transformation of tolling business with SAP Billing?

Acuiti Labs’ can help in the transformation of the tolling business with SAP Billing solution and efficiently handles the issues that toll businesses are currently facing.  We can manage the toll Industry pain points and also support potential future growth avenues. Contact us for the digital transformation of your tolling industry today!

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What is the need of SAP BRIM Solution for the Media and entertainment industry today? This industry has evolved rapidly over the past few years and has become the early adopters of technology. The evolution of the industry has led to a more subscription-based economy with a healthy dose of usage-based charging. Easy and flexible options to watch movies or their favorite shows which is now at their fingertip with the online streaming platforms like Netflix, Amazon Video, Hotstar, and the list goes on. The need to modernize and adopt a digital transformation-based approach has become imperative for the industry old timers to match with the new technology based streaming platforms.

Releasing movies on the conventional theaters and cinema houses is now being challenged by the new streaming platforms. There is a big shift in the revenue model for movie makers. More and more movie makers and studios are now releasing content directly on the streaming platforms making the traditional model close to obsolete.  Along with this the consumer expectations have changed considerably. They are now looking at pure subscription of their desired bundles or pay per use or a combination of the two. They are no longer willing to be tied to the conventional media content delivery, where the choice was driven by the media service providers.

Imperatives of Media and Entertainment World today –

Consumers of media are now the millennials whose expectations are completely different from yester years. The viewing habits and demands are very technology driven. It is very important to understand that the combination of new digital distribution modalities and evolution of customer’s consumption habits. This is continuously challenging the traditional Media and Entertainment business model. It has already been considered the start of a sweeping transformation that will continue to reshape the entire Media and Entertainment ecosystem.

We cannot ignore the unyielding competition as far as the media and entertainment industry is concerned, with even the biggest of industry players battling for the eyeballs of the viewers and subscribers. The media companies that will rapidly identify and react to the evolving requirements and consumption patterns of the end-users will survive in this rate race.

The rapid growth in advanced technologies has been the single biggest factor behind this resurgence. The same advancement in technologies has also created the commonly witnessed enlightening shifts. The audience now have understood their power and have become more demanding. Gone is the time when they use to adjust their daily routine, to the availability or airing of the content. Content providers are wrapping up their broadcasting and publishing as per the requirement and convenience of the customers. With the growing completion amongst the streaming platforms, the companies have become more customer-centric over time.

When at any given point people can exchange notes with each other about any of the newly launch media content by the means of several social media websites like YouTube or Instagram or review sites, the death or survival of any published or broadcast content can be decided in seconds.

One thing is obvious; consumers are more liberal and are keen to exercise greater choices and express personal freedoms as far as media & entertainment are concerned. Along with independence, consumption has also significantly gone up. This has led to a double-edged challenge for the content providers, greater opportunities, and much higher risks. In the era of technology shifts, it is imperative that only those media and entertainment entities that enable themselves rapidly, identify and act on this tectonic shift in the consumer mindset will survive and indeed thrive.

In summary, challenges faced by Media and Entertainment Industry –

Knowing the fact that the media and entertainment industry is witnessing massive transformation at the moment, it is also reacting by working towards improving the customer experience. Nevertheless, here are some major challenges that are being faced by this industry.
1. Higher Customer Expectations – The customers are expecting the various media and entertainment providers to deliver choice, convenience, and value, all these wrapped inside personalized and customized experiences that should be available on-demand and on a cross-platform basis which should also include limited advertising and strong data protection.

2. Adaption of new realities – Growing competition for viewers and advertisers, combined with ongoing declines in subscribers, has become quite a cause for topline media and entertainment business owners to relook at the new realities and adapt them for being all-time better. All that Media and Entertainment industry requires is a new level of operational superiority — the kind of strategic expense reduction that provides short-term results and long-term efficiencies.

3. Constant desire of customers for something new and unique – Speaking about the traditional Media and Entertainment model, creativity, distribution, and monetization were direct. It was common for consumers to be passive and wait for content that was made available at a time prescribed by others. Digitalization has changed the face of the world and that has reduced the need of an intermediary, that is more atomized, yet a bit complex and, above all, lively. As mentioned earlier, Media and Entertainment consumers are more inspired and demanding. Their expectations are rather high on being able to control how the content, products or services should be delivered to them. This behavior and expectations have been fueled by personalized experiences across their daily life, right from mobility and financial services to communications and indeed entertainment.

4. Mitigation of Cyber risks – Huge amount of data is being created every minute as a result of millions of clicks, views, and downloads. This data offers media and entertainment companies a real competitive advantage, however, this same data is a real threat for them as it acts as a magnet for cybercriminals. Companies need to have a better plan in place in order to deal with any cybersecurity issue.

5. Race to deliver the best content – The rapid growth in video creation and distribution platforms and a consistent rise in engagement metrics, subscription fees, advertising revenue or a combination of all of these together have created an intensely competitive landscape for developing and acquiring the best content.

With so much content available across many distribution alternatives, Media and entertainment businesses are forced to think of innovative strategies to deliver more compelling programs for their consumers to watch. AI and machine learning technologies can be leveraged by these companies to dissect viewing patterns from multiple perspectives to build personalized recommendations into consumers’ digital interaction.

Role of SAP in changing the face of Media and Entertainment Industry

The content offered by media and entertainment industry plays a crucial role in customer satisfaction, SAP S/4 HANA and the cloud platform can help in streamlining and personalizing the content as per the taste of the Audience. SAP S/4 HANA has collaborated with SAP Cloud Platform and is facilitating the media houses to digitize and innovate their business models.

Here are a few points that can help in understanding the role of SAP in media and entertainment industries –

Creating New Cloud-Based Multipurpose Applications

The SAP Cloud based platform is helping media companies to build new cloud-based mobile applications rapidly which can in turn help them for the next-generation audience, that are more technology driven and are always hooked online through their mobile devices.

Bundling

Many new media companies are opting for bundling service offered by SAP. Product bundling feature enables them to easily create complex and personalized product offerings of digital goods and services for their customers. With the help of this feature you can also offer flexible pricing and availability rules based on the customer selection

Packaging

In this competitive world of new digital a reality, SAP S/4HANA can help your deal with all packaging requirements efficiently.

Monthly Subscription Billing

SAP Subscription Billing solution can help your business with a simplified, automated approach to billing and ordering processes to help you create and monetize new offers quickly and effectively which can also be chosen on the Subscription basis.

Customer Experience

SAP Billing Services can help your company in delivering better customer experience by providing transparency and flexible billing choices. It can help you in managing huge number of users with ease and also keep a track of user-based charging.

SAP innovative software solutions remain the game changer when it comes to targeting the right audience, dealing with customer problems, establishing better connections with them, and a lot more.

Speaking about the facts, as per SAP’s official website, near about 83% of the media-based companies listed in Forbes Global 2000 are SAP customers, 74 % of radio and TV broadcasting content worldwide is produced by SAP customers and 90 % of the printers and publishers in the Forbes Global 2000 are SAP customers.

SAP’s easy approach to solve to your specific your specific media business requirements –

• SAP’s intelligent technologies optimizes the overall experience of your customers. Move a step ahead by increasing the transparency of end-to-end processes and leverage real-world awareness which involves consumers, talent, and also business to business (B2B) partners get more innovative.

• SAP innovative solutions can help you in unlocking business values and potential with digital technology. Get an all new approach to content delivery by connecting innovative technologies with integrated business solutions and get more closer to creating an intelligent enterprise

SAP CX to improve Customer Experience –

With a lot of new options coming up in the market so promptly, it is quite a task for businesses to win customer’s trust and keep it intact in the long run. These fascinating options for the customers are capable enough to drag their complete focus away from you. SAP Customer Experience is one of the best solutions to make each step of your customers journey count. Understand their intentions, interact frequently to show that you care, offer them complete support at each step of their journey. This is how SAP helps you in providing the best of customer service.

SAP BRIM Solution to improve customer experience – Example of the Use-case

The role of SAP  BRIM solution for the media and entertainment industry can be clearly understood with the help of an example of the use-case where the primary requirement was to improve the customer experience. 

Business challenges –

In this use case, the media and entertainment industry wanted a system to deal with:

• Product bundling and pricing,
• Manage subscriptions
• Manage offers efficiently
• Single billing for subscription and consumption events

They required a provision that can offer the customers bundled product with a lot of unique options for them and a robust OTC process that includes quotation approval.

What SAP Innovative solutions were used to deal with the above-mentioned challenges –

SAP BRIM Solutions can significantly reduce manual efforts and operational cost by offering support for businesses that deal with subscription models. A few SAP BRIM solutions that are involved in this process includes SAP CX C4C, Commerce, Data Mediation, SAP BRIM and Subscription Billing.

Depending on your business goals, SAP BRIM solutions are implemented which helps the businesses understand the scenario of getting numerous advantages for both customers and business itself.

 SAP BRIM Solution Architecture for Media and Entertainment Industry

Benefits

After implementing SAP BRIM solution, the end user was provided with a highly scalable and high-performance SAP CX Integrated solution along with a 360° view of customer records to accelerate collections processes and improve customer service. The business also gets the benefit of provision of performing usage and recurring based billing.

How Acuiti Labs can help –

Acuiti Labs is a UK based SAP Silver Partner and offers innovate solutions like BRIM, Subscription Billing, CPQ, C4C and more. Business growth or improving customer relationships, we can help you with customized solutions for all your requirements. We can help you in accelerating implementation time, reducing risks, reducing manual processes, enhancing sales activities, improved customer interactions and moreover, get you ready for your digital journey with our SAP based solutions.