Is SAP Commerce the right platform for me?

Onboarding new clients is a sign of growth but being able to effectively manage a growing clientele is where it can get tricky, enter, SAP’s Commerce platform! Our previous blog ‘Does your e-commerce platform need to be upgraded to SAP Commerce’ covered when businesses should consider changing platforms, now we will focus on why the SAP Hybris Commerce platform is a highly recommended alternative to resolve the problems.

We have broken down how businesses and their customers can benefit from making this investment so you can gauge a better understanding on how the platform can be leveraged to meet versatile business needs.

Flexible, adaptable, stable and efficient – SAP’s Hybris Commerce platform’s flexibility & performance is incomparable to other e-commerce platforms. Not only does the platform provide businesses with a range of tools catered for different operations, but it also works well when integrated with existing systems. As the platform uses cutting edge technology, end users benefit from a great quality of service.

Multi-language opportunities – This platform can be used and presented in multiple languages, currencies and local tax rates, a unique feature that adds to its adaptability for both domestic and international clientele.

Cost effective and multitasking – Most existing platforms have failed to deliver adequate support or framework to accommodate added functions, whereas SAP Hybris Commerce comes with an added feature that helps users implement extensions and add-ons in real-time. Platforms that are not flexible tend to result in higher costs to maintain, as new features have to be brought and implemented by external teams. SAP Commerce provides users with more autonomy and independence, resulting in a reduction in company costs.

Popular choice for B2B and B2C markets – It’s becoming a growing trend for businesses to directly reach out to their end-users, with a strategy to extend sales opportunities to merge B2B and B2C models. Unfortunately, many businesses have not been able to successfully execute this strategy as a result of various limitations in their existing e-commerce platforms. Switching to SAP Hybris Commerce will give businesses an advantage as the platform is built for both B2B and B2C users and can manage end-customers in both markets from a single platform.

Omni- channel functionality – One of the most important features of this highly efficient e-commerce platform includes its omni-channel functionality. This functionality makes it easier for businesses to connect with the significant customers from any location, and utilise new channels and touchpoints for efficient interactions. Channels could be via websites, emails, mobile devices, call centers, etc

Existing SAP Hybris Commerce users opted for this platform to:

  • Enhance business growth
  • Improve customer engagement and interaction
  • Achieve business goals
  • Improve customer service
  • Make business operations more effective
  • Ensure general efficiency, visibility, and reliability


Our experts recommend the SAP Hybris Commerce platform for both growing and established businesses, not only to sustain their positions in highly competitive markets but to also remain a step ahead in terms of technology and opportunities.

Enter the world of ample opportunities to grow your business from all quadrants quickly and effectively by adopting the SAP Commerce Platform.

Have a read through our SAP BRIM AP Sales Cloud, SAP Billing(blogs to familiarize yourself with some of SAP’s other solutions, and as always, get in contact with our team if you have any further questions!

Does your e-commerce platform need to be upgraded to SAP Commerce?

Before choosing the right platform for your business, it is extremely important to recognise and understand symptoms that indicate changes need to be made. We’ve broken this down into four simple signs for you to have a think about.

When should you upgrade?

  1. Consistency  It’s no secret that businesses often use a variety of platforms to support different divisions within the organisation, but in many cases, fail to work in unison. If your current platforms are not working in harmony with one another, changing to an end-to-end platform like SAP Hybris Commerce which covers all stages of a sales process will save businesses time and money.  Conflicting platforms often slow internal operations down, and in most cases can only be resolved by IT divisions, whereas an all-rounder platform will centralise all tools and systems.
  1. Un-happy customers  Customer satisfaction can make or break a business, so keeping them happy should be a top priority. One of the easiest ways of identifying how existing e-commerce platforms are performing is by analysing customer experiences.  The majority of customers (including myself) hate filling out surveys, but a simple ‘were you happy with your experience today’ is a great way to measure satisfaction levels.  If you are receiving negative feedback from unsatisfied customers, your e-commerce platform is most likely unable to keep up with their demands and needs be replaced with a more advanced, adaptable and user-friendly system.
  2. Changing Technologies – When it comes to technology, change is always good. I know what you’re thinking, ‘if it ain’t broke, don’t fix it’- a common mistake when businesses review their technological platforms.  Changing trends create new demands, and the only way businesses can keep up with them is to use flexible platforms.  Failing to keep up with the latest technology will have a negative impact on end customers and the long-term growth of a business.  You don’t have to be an expert in every single platform there is, but you do need to establish what platform will best suit your business needs, and we have a team of experts who can help you reach that conclusion.
  1. Business Satisfaction  Take a step back and ask yourself, am I happy with how my e-commerce platform is performing and is it helping me achieve our targets? If you are spending too much time updating systems, waiting for the IT division to resolve any glitches or any of the above-mentioned points, it’s time to switch to an advanced platform such as SAP Hybris Commerce.

If you can relate to any of these issues, or recently had a conversation with someone who was complaining about their systems crashing, we need to talk! Many of the companies we have helped transition did not even realise their systems were outdated until they had a think about what they were really getting out of their existing e-commerce platform. We want to ensure our clients and their customers are getting the best from their platforms and would love to hear from you if you think your e-commerce platform is due for an upgrade.

Keep an eye out for our next blog which will be focusing on the SAP Hybris Commerce platform, and how businesses can benefit from adopting it.

What is SAP BRIM’/ ‘SAP Hybris Billing’? and Business Transformation using BRIM

What is SAP BRIM?

To understand the importance of SAP BRIM, It is very important to have an idea about what SAP BRIM is and how it is helping businesses in transforming their billing procedure. Well, it is a high-volume usage-based solution that simplifies complex billing and invoicing processes. Industries like energy, telecom, utilities, etc. are already utilizing SAP billing services to ease their billing process. But, its usage is rapidly increasing in other similar areas too.

What is SAP BRIM? Let’s talk about a few real-life examples to understand this better.
SAP Billing and Revenue Innovation Management (SAP BRIM) is a software solution that helps businesses manage their billing, revenue management, and customer relationship processes. It is part of the SAP Customer Experience portfolio of products and is designed to support businesses in their efforts to improve customer satisfaction and loyalty.

SAP BRIM offers a range of capabilities including real-time rating and pricing, invoicing, revenue recognition, and customer self-service. It also provides customer insights and analytics to help businesses understand their customers’ needs and preferences. Additionally, SAP BRIM integrates with other systems and processes, such as CRM and ERP, to provide a complete view of the customer journey.

1. We all use credit cards, and we know that credit cards come with a predefined credit limit. Have you ever thought about what helps them know that you have exceeded the credit limit? Well, the answer is the SAP BRIM Solution.
2. Similar is the case when your operators know that you’ve already consumed the 1 GB data from your broadband quota. SAP based BRIM solution helps the company with the entire process and simplify the billing operations. Billing and Revenue Innovation Management or BRIM is basically an end-to-end cross-industry solution that is a combination of SAP Sales Order and Management, SAP Convergent Charging, SAP Convergent Invoicing, and SAP Customer Financial Management.

Transform your business with SAP BRIM

BRIM, with further innovations, has been transformed and given a new name as ‘Hybris Billing’. SAP  BRIM can speed up the billing process and also increase the transparency across the complete revenue management process. The process also includes customer engagement and revenue recognition. SAP BRIM is an innovation that gives businesses the power to coordinate and work in a more profitable way with their partners/customers. It eases the entire process of selling and re-selling products and services. This also helps in sharing revenue in the most appropriate way. SAP Billing allows you to simulate the latest pricing models and thus help you to create targeted offers both for products and services. SAP BRIM also has the advantage of having proper control over distribution and fulfillment across the complete billing cycle. This means focusing on customer retention and innovation is more simplified now.

The Transformation of SAP BRIM / SAP Hybris Billing

SAP focuses on giving its BRIM customer, an incorporated customer experience under the SAP C4C/CEC umbrella. CEC here means Customer engagement and commerce, and the products that come under this umbrella include Hybris Commerce Suite/Hybris Marketing & C4C. SAP Hybris Billing aims at using ADT (Audience discovery and targeting) that is provided by Hybris Marketing SAP is intended to provide an easy yet much more efficient user interface to existing/new BRIM Customers. It is also focusing on bringing BRIM to be on the HANA platform.

Some potential benefits of transforming to these solutions include:

benefits of transforming to SAP BRIM Improved efficiency: By automating billing and revenue management processes, SAP BRIM/SAP Hybris Billing can help businesses reduce errors and save time.
Enhanced customer experience: These solutions can help businesses better understand their customers and offer personalized experiences, leading to increased customer satisfaction.
Increased revenue: By streamlining billing and revenue management processes, businesses can potentially increase their revenue by reducing costs and improving their ability to upsell and cross-sell products and services.
Better decision-making: BRIM provide real-time insights and analytics, helping businesses make informed decisions about their billing and revenue management strategies.
Increased agility: SAP BRIM can help businesses quickly respond to changes in the market or customer demand, enabling them to be more agile and competitive.

What are the Advantages of using BRIM Solution to simplify your billing procedure?

Here are a few practical use cases to make the concept of billing automation using BRIM clear:

Practical Use Case 1 –

Get Unified Customer Experience with BRIM

When a customer goes to a phone store to buy a phone and data plan and due to some reason, the purchase couldn’t be completed at the store. Now, the customer goes home, opens the website of the store (on which the user was already registered, as the account was created when the customer was in the store), logs in, finds the order that was left incomplete in the store, and finishes the order placement with the same offers. SAP Hybris Billing / SAP BRIM has made this possible.

Practical Use Case 2 –

Find, Reach, and Target Right Audience with SAP BRIM

A customer purchases a high-end smartphone online with his account. A few days later, when the customer logs in to his account on the internet, he/she sees an advertisement offering some discount, on the compatible accessory of the recent high-end phone that he/she purchased from the same account.

Practical Use Case 3 –

Usage-based billing Improved efficiency

A telecommunications company wants to automate the billing process for its customers. Using BRIM, the company can set up rules that automatically generate invoices for customers based on their usage of the company’s services. The rules can also be set up to automatically apply any discounts or promotions that a customer may be eligible for.

Practical Use Case 4 –

Increased revenue – Reduce the risk of errors or oversights

A healthcare provider wants to automate the billing process for its patients. Using BRIM, the provider can set up rules that automatically generate invoices for patients based on the services they received. The rules can also be set up to automatically apply any insurance coverage or discounts that a patient may be eligible for. This can help to streamline the billing process and reduce the risk of errors or oversights. SAP BRIM is an advanced billing solution that eases and automates the entire billing and ordering processes from the cloud. It does that by combining various billing streams to produce a bill of a single invoice. Acuiti Labs is a leading SAP BRIM consulting firm that specializes in helping businesses with their digital/sales transformation. We offer a range of SAP services and solutions designed to help businesses improve their operations and become more efficient. By implementing BRIM, Acuiti Labs can help businesses to automate their billing and invoicing processes, which can save time and reduce the risk of errors or oversights. This can help businesses to become more efficient and reduce the need for manual intervention, freeing up time and resources for other tasks. Click here to learn more and get started today –  

Transformation of SAP BRIM to SAP Hybris Billing

In today’s competitive world, customers demand products/solutions which are readily available and can be tailored to their specific business needs. Fast-growing industries like retail, telecommunication, logistics, utility, media, hospitality, manufacturing, and digital media need business systems that support their multi-fold growth and eliminate challenges like:

  • Managing a growing customer base consisting of high volumes of transactions
  • Handling diverse credit rating classes to minimize outstanding debt
  • Ability to handle multiple payments with business process workflows
  • Comply with complex national and international regulations

This is where SAP BRIM (Billing and Revenue Innovation Management) solution comes into the picture to manage the entire consume-to-cash business processes which include rating and charging of services (Convergent Charging) to creating invoices of services delivered (Convergent Invoicing) and handling payment collections (Customer Financials Management). In a recent event, SAP announced the transformation of its popular SAP BRIM (Billing and Revenue Innovation Management) to SAP Hybris Billing to elevate the traditional solution suite. SAP Hybris Billing brings in agility, more speed, flexibility with below features: A unified customer experience under the SAP C4C/CEC umbrella. CEC stands for Customer engagement and commerce and the products under this umbrella are Hybris Commerce Suite/Hybris Marketing & C4C Leveraging ADT (Audience discovery and targeting) provided by Hybris Marketing for BRIM customers.

SAP BRIM is a cloud-based billing solution that is designed to support the needs of businesses operating in the digital economy. It provides a flexible, scalable, and agile platform for managing customer relationships, billing, and revenue across various channels and lines of business. 

The transformation from SAP BRIM to SAP Hybris Billing involves migrating from a traditional on-premises billing system to a cloud-based billing platform. This process typically involves moving customer data, billing processes, and revenue management systems to the cloud, as well as implementing new features and capabilities provided by SAP Hybris Billing. The transformation can help businesses streamline their billing and revenue management processes, improve customer experiences, and reduce IT complexity and costs. 

SAP Hybris Billing, commonly known as SAP BRIM, integrates with the following products: 

  1. SAP CRM
  2. SAP C4C – Cloud for Customer
  3. SAP Hybris Marketing
  4. SAP Hybris Commerce
  5. SAP Convergent Charging
  6. SAP ERP (FICA) – Convergent Invoicing

Below is our customer success story where we successfully helped to implement Hybris for our retail end client serving more than 1 million customers.

Business Need:

  • Enhance customer/user experience
  • Improve speed to market
  • Improve cash flow
  • Improve operational efficiency

Technical Challenges:

  • The customer was already using ECC, and required an upgrade
  • Integrating both SQL Server & Oracle
  • Business process & data anomalies
  • Data normalization & reporting from multiple systems


SAP BRIM or SAP Billing is a suite of software solutions that enable businesses to manage their customer relationships, commerce, and marketing across various channels and lines of business. It provides a single platform for managing customer data, interactions, and transactions, as well as managing the entire customer journey from acquisition to loyalty. 

SAP Hybris Difference:

Acuiti Labs has been delivering business technology solutions & digital transformation since 2015. We solve business challenges using technology, build tech platforms and enable market-winning digital strategies with a clear focus on value realisation and monetisation. The development and execution of strategies are delivered by a group of experts, who are experienced at big four and other consulting firms, using a combination of Open Source technologies, SAP solutions and other enterprise applications. 

Key Benefits of using SAP BRIM to resolve Billing Challenges:

Key benefits of BRIM

Scalability: SAP BRIM is designed to support the needs of businesses of all sizes and industries, and can be easily scaled to meet the needs of growing businesses. 

Flexibility: SAP BRIM is a highly flexible platform that can be customized to meet the specific needs of different businesses and industries. 

Omnichannel capabilities: SAP BRIM enables businesses to manage their customer interactions and transactions across multiple channels, including online, mobile, social media, and in-store. 

Integration with other SAP solutions: SAP BRIM can be easily integrated with other SAP solutions, such as SAP S/4HANA, SAP Ariba, and SAP SuccessFactors, to provide a complete end-to-end solution for managing customer relationships and commerce. 

Innovation: SAP BRIM is constantly evolving and introducing new capabilities to help businesses stay ahead of the curve in the fast-paced digital economy. 

Why Choose Acuiti Labs as your Order-to-cash Transformation Partner?

As an OTC transformation partner, Acuiti Labs offers a range of benefits to help your organization achieve its goals and drive success. 

Expertise: We have a team of highly skilled and experienced SAP professionals who have a deep understanding of business processes and technologies. This expertise allows us to offer customized SAP solutions that are tailored to meet the specific needs of your organization. 

Innovative solutions: Acuiti Labs is known for its innovative approach to problem-solving. We use the latest technologies and methodologies to develop SAP solutions that are both effective and efficient. 

Cost-effective: We offer competitive pricing and flexible engagement models to ensure that our services are affordable for businesses of all sizes. 

Scalability: We have the capability to scale our services as your organization grows, providing you with the support you need to reach your full potential. 

Comprehensive support: We provide ongoing support throughout the duration of your partnership, ensuring that your organization has the resources and guidance it needs to succeed. 

Contact us to learn more about how we can help with customised SAP Solutions! 


Most Awaited BRIM Event 2022

Acuiti Labs is the PLATINUM SPONSOR for the BRIM International Conference, happening in Chicago

26 - 27 October 2022


We’re looking forward to meeting you.