What is SAP BRIM?

To understand the importance of SAP BRIM, It is very important to have an idea about what SAP BRIM is and how it is helping businesses in transforming their billing procedure. Well, it is a high-volume usage-based solution that simplifies complex billing and invoicing processes. Industries like energy, telecom, utilities, etc. are already utilizing SAP billing services to ease their billing process. But, its usage is rapidly increasing in other similar areas too.

What is SAP BRIM? Let’s talk about a few real-life examples to understand this better.
SAP Billing and Revenue Innovation Management (SAP BRIM) is a software solution that helps businesses manage their billing, revenue management, and customer relationship processes. It is part of the SAP Customer Experience portfolio of products and is designed to support businesses in their efforts to improve customer satisfaction and loyalty.

SAP BRIM offers a range of capabilities including real-time rating and pricing, invoicing, revenue recognition, and customer self-service. It also provides customer insights and analytics to help businesses understand their customers’ needs and preferences. Additionally, SAP BRIM integrates with other systems and processes, such as CRM and ERP, to provide a complete view of the customer journey.

1. We all use credit cards, and we know that credit cards come with a predefined credit limit. Have you ever thought about what helps them know that you have exceeded the credit limit? Well, the answer is the SAP BRIM Solution.
2. Similar is the case when your operators know that you’ve already consumed the 1 GB data from your broadband quota. SAP based BRIM solution helps the company with the entire process and simplify the billing operations. Billing and Revenue Innovation Management or BRIM is basically an end-to-end cross-industry solution that is a combination of SAP Sales Order and Management, SAP Convergent Charging, SAP Convergent Invoicing, and SAP Customer Financial Management.

Transform your business with SAP BRIM

BRIM, with further innovations, has been transformed and given a new name as ‘Hybris Billing’. SAP  BRIM can speed up the billing process and also increase the transparency across the complete revenue management process. The process also includes customer engagement and revenue recognition. SAP BRIM is an innovation that gives businesses the power to coordinate and work in a more profitable way with their partners/customers. It eases the entire process of selling and re-selling products and services. This also helps in sharing revenue in the most appropriate way. SAP Billing allows you to simulate the latest pricing models and thus help you to create targeted offers both for products and services. SAP BRIM also has the advantage of having proper control over distribution and fulfillment across the complete billing cycle. This means focusing on customer retention and innovation is more simplified now.

The Transformation of SAP BRIM / SAP Hybris Billing

SAP focuses on giving its BRIM customer, an incorporated customer experience under the SAP C4C/CEC umbrella. CEC here means Customer engagement and commerce, and the products that come under this umbrella include Hybris Commerce Suite/Hybris Marketing & C4C. SAP Hybris Billing aims at using ADT (Audience discovery and targeting) that is provided by Hybris Marketing SAP is intended to provide an easy yet much more efficient user interface to existing/new BRIM Customers. It is also focusing on bringing BRIM to be on the HANA platform.

Some potential benefits of transforming to these solutions include:

Improved efficiency: By automating billing and revenue management processes, SAP BRIM/SAP Hybris Billing can help businesses reduce errors and save time.
Enhanced customer experience: These solutions can help businesses better understand their customers and offer personalized experiences, leading to increased customer satisfaction.
Increased revenue: By streamlining billing and revenue management processes, businesses can potentially increase their revenue by reducing costs and improving their ability to upsell and cross-sell products and services.
Better decision-making: BRIM provide real-time insights and analytics, helping businesses make informed decisions about their billing and revenue management strategies.
Increased agility: SAP BRIM can help businesses quickly respond to changes in the market or customer demand, enabling them to be more agile and competitive.

What are the Advantages of using BRIM Solution to simplify your billing procedure?

Here are a few practical use cases to make the concept of billing automation using BRIM clear:

Practical Use Case 1 –

Get Unified Customer Experience with BRIM

When a customer goes to a phone store to buy a phone and data plan and due to some reason, the purchase couldn’t be completed at the store. Now, the customer goes home, opens the website of the store (on which the user was already registered, as the account was created when the customer was in the store), logs in, finds the order that was left incomplete in the store, and finishes the order placement with the same offers. SAP Hybris Billing / SAP BRIM has made this possible.

Practical Use Case 2 –

Find, Reach, and Target Right Audience with SAP BRIM

A customer purchases a high-end smartphone online with his account. A few days later, when the customer logs in to his account on the internet, he/she sees an advertisement offering some discount, on the compatible accessory of the recent high-end phone that he/she purchased from the same account.

Practical Use Case 3 –

Usage-based billing Improved efficiency

A telecommunications company wants to automate the billing process for its customers. Using BRIM, the company can set up rules that automatically generate invoices for customers based on their usage of the company’s services. The rules can also be set up to automatically apply any discounts or promotions that a customer may be eligible for.

Practical Use Case 4 –

Increased revenue – Reduce the risk of errors or oversights

A healthcare provider wants to automate the billing process for its patients. Using BRIM, the provider can set up rules that automatically generate invoices for patients based on the services they received. The rules can also be set up to automatically apply any insurance coverage or discounts that a patient may be eligible for. This can help to streamline the billing process and reduce the risk of errors or oversights. SAP BRIM is an advanced billing solution that eases and automates the entire billing and ordering processes from the cloud. It does that by combining various billing streams to produce a bill of a single invoice. Acuiti Labs is a leading SAP BRIM consulting firm that specializes in helping businesses with their digital/sales transformation. We offer a range of SAP services and solutions designed to help businesses improve their operations and become more efficient. By implementing BRIM, Acuiti Labs can help businesses to automate their billing and invoicing processes, which can save time and reduce the risk of errors or oversights. This can help businesses to become more efficient and reduce the need for manual intervention, freeing up time and resources for other tasks. Click here to learn more and get started today – https://www.acuitilabs.com/